Your challenges
1. Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results
2. Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders
3. Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking
4. Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results
5. Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget
6. Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching
7. Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software
8. Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads
9. Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.
10. Drive the overall webinar experience, including consulting on best practices for engagement.
11. Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations
12. Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness
Your expertise
13. Up to 20% travel requirement (domestic & international)
14. Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration
15. Minimum of 5-7 years of related work experience in marketing
16. Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.
17. Working knowledge of CRM systems (Microsoft Dynamics a plus)
18. Knowledge of Power BI and SAP preferred
19. Life science industry experience is desirable
20. Strong project management skills
Your benefits at Eppendorf
21. Compensation: $110k - $125k annually
22. Comprehensive Bonus Structure
23. Remote position
24. Competitive total rewards package including health, financial, and education benefits
25. Contribute to improving the human living condition
26. Direct impact on business