SALT is supporting an FMCG business within the beauty space.
This role is for a User Generated Content Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.
KEY CONTRACT DETAILS
* 6+ month contract, outside IR35
* Hybrid working in London
WHAT YOU'LL DO
* Source, recruit and onboard UGC creators aligned with brand values and audience
* Build and manage a scalable creator network to deliver consistent, high-quality content
* Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off
* Translate campaign and social strategy into clear, effective UGC briefs
* Ensure all content meets brand guidelines, platform best practice and cultural relevance
* Collaborate with brand, social and influencer teams to align output with campaigns and content calendars
ABOUT YOU
* 3+ years' experience in UGC, influencer marketing, or social-first content roles
* Strong understanding of TikTok and Instagram content performance and formats
* Experience identifying culturally relevant creators beyond follower count metrics
* Ability to brief creators and provide clear, constructive creative feedback
* Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences
*Rates depend on experience and client requirements
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