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Are you a dynamic and strategic marketing professional with a passion for driving business growth? We're looking for a self-sufficient, hands-on individual to take full responsibility for leading and shaping our marketing activities.
About the Role
In this key position, you’ll develop and execute a coordinated global marketing strategy aimed at maximizing penetration into core UK customers, expanding export sales, entering related market segments, introducing new products, and driving profitable growth overall.
Key Responsibilities
* Crafting positioning strategies for the product range and identifying gaps, while creating supporting literature, case histories, sales aids, and salesforce training.
* Developing and managing the branding strategy, including overseeing trademarks.
* Conducting strategic market assessments and analyses to identify trends, growth sectors, and competitor positioning.
* Exploring and prioritising new markets and growth opportunities, driving their commercialisation.
* Evaluating and selecting the best go-to-market channels, including direct sales, distributors, agents, and e-commerce platforms.
* Leading the organisation’s presence at exhibitions, conferences, webinars, and online events.
* Continuously improving digital marketing communications and campaigns.
* Collaborating with advertising, design, and PR agencies for optimal marketing communication.
* Creating impactful content and campaigns for trade and social media to enhance brand awareness and drive growth.
* Monitoring market trends and suggesting proactive strategies to capitalise on new opportunities.
* Building and managing a marketing team, and liaising with third-party marketing agencies.
* Developing and aligning a comprehensive marketing plan in cooperation with the sales and supply chain teams.
Key Requirements
* Proven B2B marketing experience, ideally in SME manufacturing.
* Ability to work cross-functionally and build collaborative teams.
* Demonstrable track record of driving profitable growth, both domestically and internationally.
* Experience in senior management teams, influencing strategy.
* Strong branding expertise and success in industrial marketplaces.
* Exceptional communication skills for internal and external messaging.
* Experience organising exhibitions, creating external presentations, and implementing digital marketing strategies.
Personal Attributes
We’re seeking an energetic, positive, and creative leader with the ability to manage change, think strategically, and drive results. You’ll need high commercial acumen and a proactive attitude to thrive in this role.
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