Location: Office/St Albans Reporting to: Senior Digital Marketing Director Direct reports: Marketing and Creative Manager, Colombia External freelancers and agencies as required Type: Full-time, Permanent About us Higher Ed Partners UK is a leading Online Programme Manager, working with universities to deliver high-quality online degrees. Our focus is simple: help more people access education by bringing together digital innovation, smart marketing, and great learner experiences. We are entering a stage of change. Student discovery is shifting, competition is increasing, and performance across paid search and organic channels has become harder. We are building a more modern, accountable marketing organisation, one that moves quickly, delivers measurable outcomes, and supports both performance marketing and long-term brand value. Creative is central to that ambition. The role We are looking for a UK-based Head of Creative to lead creative quality, direction, and delivery across marketing and sales enablement. This is a hands-on, managerial-level role. It exists to raise creative standards, improve speed to market, and bring stronger creative thinking closer to the business. You will manage an established LatAm-based creative team through a Marketing and Creative Manager, while acting as the senior creative lead in the UK. You will work closely with marketing, sales, senior stakeholders, and our university partners to ensure creative output is commercially effective, on brand, and delivered at pace. This is not a purely strategic role. You will be expected to actively shape creative ideas, challenge briefs, and contribute directly where it adds value. The business has an offshore creative capability that is cost-effective and technically capable, which needs direction, clearer prioritisation, and tighter quality control as we expand our creative requirements and output. This role will be responsible for: Improving creative quality and consistency Working collaboratively with our University partners Simplify workflows and reduce delivery bottlenecks Inject stronger creative thinking into campaigns and sales enablement Ensure creative supports performance, conversion, and commercial goals Key responsibilities Creative leadership and standards Own creative quality across all channels, including paid media, digital, content, website, and sales enablement Set and maintain brand guidelines, templates, and creative frameworks Review and sign off on creative output, ensuring it meets both brand and performance expectations Push creative beyond execution into clearer ideas, stronger concepts, and better storytelling Team leadership and operating model Line manages the Colombia-based Marketing and Creative Manager Provide clear direction, prioritisation, and feedback to the offshore team Define clear swim lanes between UK and offshore creative responsibilities Prevent unnecessary production line workflows and over-engineering Build a culture of accountability, clarity, and continuous improvement Hands-on creative contribution Personally contribute to creative work where appropriate, particularly at concept, template, or high-impact stages Lead the development of UK-focused templates, toolkits, and sales enablement assets Support campaign ideation, pitch materials, and priority initiatives as needed Workflow, briefing, and delivery Improve briefing quality from marketing and commercial teams Streamline trafficking and delivery processes to improve speed and reduce rework Challenge unclear requests and reset expectations where necessary Ensure the right work is done by the right team at the right level Stakeholder partnership Act as the creative partner to marketing, sales, and leadership Translate commercial objectives into effective creative outputs Balance stakeholder needs with creative standards and delivery reality Confidently push back when work is misaligned, unclear, or low value Future capability development Support the scaling of content creation and sales enablement as the business grows Contribute to thinking on how creative capability should evolve across regions and teams Help shape longer-term resourcing, structure, and ways of working What success looks like Creative quality is visibly stronger and more consistent Delivery is faster, with fewer bottlenecks and less rework Stakeholders trust creative output and the creative process The LatAM team is well-directed, focused, and effective UK-based creative contribution adds value without duplicating effort Creative is seen as a commercial enabler, not just a production function Skills and experience Must have Strong experience in a creative leadership or creative management role Background across digital marketing, campaign creative, and content Experience managing remote or offshore creative teams Excellent creative judgement combined with commercial awareness Confidence working with senior stakeholders Ability to balance quality, speed, and cost Willingness to be hands-on when required Desirable Experience supporting B2B or sales enablement activity Experience building templates, toolkits, or scalable creative systems Agency and in-house experience Experience working in international or multi-market teams Why join us? Shape the creatives of a marketing organisation at a pivotal moment Shape how students discover online learning in a world shifting to AI-driven search and accompanying creative Work with a mission-focused company committed to widening access to education Competitive salary, flexible hybrid or remote working, and a collaborative culture