Fuelius is a digital transformation consultancy and Elite HubSpot Partner, trusted by mid-market and enterprise businesses to lead complex CRM change programmes across the UK. We specialise in helping organisations replace legacy CRM platforms and fragmented tech stacks with scalable, connected systems. Our focus is on delivering commercial outcomes through operational clarity, RevOps strategy, and business process optimisation. As our client engagements become increasingly complex, we're hiring a Senior Business Analyst to lead discovery, requirements gathering, and process design for major commercial transformation projects. The Role This is a permanent, full-time position for an experienced Business Analyst who thrives on translating business complexity into clear, actionable requirements. You'll work directly with senior stakeholders across our client base - from scale-ups to FTSE 250 companies - leading discovery workshops, mapping business processes, and defining the blueprint for their commercial transformation. This is a consultative role where you'll be the bridge between what clients need and what our technical teams deliver. You'll own the post-sale discovery process, ensuring every project starts with crystal-clear requirements and stakeholder alignment. While you won't be hands-on with system configuration, your process maps and user stories will directly shape how our delivery teams architect and build solutions. Key Responsibilities Lead discovery workshops with C-suite executives, department heads, and operational stakeholders Map current-state business processes and design future-state operating models Gather, document, and validate business requirements across complex transformation programmes Write detailed user stories and acceptance criteria for delivery teams Facilitate stakeholder alignment sessions and manage conflicting priorities Create clear process documentation, stakeholder maps, and requirements specifications Support pre-sales scoping on larger deals where business process complexity drives project scope Champion best practice in change management and business process design Requirements 4 years' experience as a Business Analyst, ideally within consultancy or professional services Proven ability to lead workshops and facilitate sessions with senior stakeholders Strong background in business process mapping and requirements gathering Experience working on transformation projects - CRM, ERP, or operational systems Confident presenting to and challenging C-level executives when needed Excellent written communication with experience creating clear, detailed documentation Commercial awareness and understanding of how process change drives business outcomes Proficiency with process mapping tools (Lucidchart, Miro, Visio) Background in B2B environments, with understanding of sales, marketing, and customer success processes preferred