Role Title
Market Access Lead – Cardiovascular Disease (CVD)
Business Unit
UK Pharmaceuticals – Cardiovascular Disease
Reporting To
National Healthcare Director – CVD & Portfolio
Location
United Kingdom (field‑based, regional remit)
Territories
There are 6 roles across the UK defined territories – please indicate preferred location with your application. North East & Yorkshire, North West, Midlands, East of England, South West, South East.
Role Purpose
The market Access Lead – CVD is a senior, field‑based role accountable for promotional and non‑promotional, system‑level pathway leadership to support the successful product launch and appropriate patient access across cardiovascular disease pathways. The role focuses on primary and secondary care pathway readiness, enabling market and patient access, identification, diagnosis, referral and initiation through effective engagement with NHS systems.
Key Responsibilities
* System Strategy & Planning (CVD) – Develop regional system and pathway plans aligned to the national CVD strategy and launch priorities. Segment and prioritise Integrated Care Boards (ICBs), Trusts and Primary Care Networks (PCNs) based on unmet need, pathway maturity and readiness.
* System Readiness – Initiate early strategic conversations with NHS stakeholders to ensure system readiness (formularies, guidelines, pathways, prescribing systems, homecare where applicable).
* Pathway Development – Lead pathway‑led initiatives to enable prevention, diagnosis, initiation and optimisation of CVD care across primary and secondary care. Map end‑to‑end lipid and ASCVD pathways, identifying gaps in patient flow, referrals and accountability. Support implementation of service redesign and collaborative working projects that deliver shared value for patients, the NHS and our organization.
* Stakeholder Engagement & Influence – Build and maintain trusted relationships with senior NHS stakeholders including ICB leaders, clinical leads, medicines optimisation teams and pathway owners. Facilitate insight‑led, outcome‑focused discussions that position our organization as a credible partner in cardiovascular pathway improvement. Ensure all engagements are compliant with ABPI Code and internal governance, maintaining a clear separation from promotional activity.
* Cross‑Functional Working – Work in close partnership with cross‑functional teams – Medical Affairs, Value, Access & Devolved Nations, Marketing and Corporate Affairs – to deliver a joined‑up approach to CVD. Align regional activity with national priorities set by the National Healthcare Director – CVD. Act as a conduit of high‑quality regional insight into Head Office to inform launch optimisation and ongoing strategy.
* Insight, Measurement & Continuous Improvement – Capture and synthesise system insights to inform national planning and refinement of pathway strategy. Track progress against system readiness milestones (e.g. guideline inclusion, pathway adoption, commissioning progress). Share best practice across regions to accelerate learning and consistency of execution.
Skills & Capabilities
Strong understanding of the UK NHS structure, including ICBs, primary care, secondary care and commissioning processes; Proven experience in pathway development, market access enablement or service redesign and collaborative working, ideally within cardiovascular disease or long‑term conditions; Senior‑level influencing and relationship‑building skills with NHS decision‑makers; Ability to operate confidently within market access governance frameworks; Strong analytical and problem‑solving capability, with the ability to prioritise high‑impact system opportunities; Leadership behaviours – collaboration, focus on impact, urgency, experiment‑learn‑adapt, open communication.
Experience Required
Significant experience in UK healthcare‑facing, market access roles with system‑level engagement. Demonstrated ability to develop and deliver pathway or service initiatives and collaborative working within the NHS. Strong understanding of cardiovascular disease pathways and lipid management desirable. Proven judgement, autonomy, collaboration and professionalism appropriate to a senior field‑based role.
Required Skills
* Account Management
* Adaptability
* Cardiovascular Pharmacology
* Clinical Trials
* Commercial Contract Management
* Customer Needs Analysis
* Customer Relationship Management (CRM)
* Financial Acumen
* Healthcare Industry
* Identifying Sales Opportunities
* Learning Effectiveness
* Management Meetings
* Market Access
* Medical Affairs
* Operational Delivery
* Patient Flow
* Patient Identification
* Pharmaceutical Sales
* Pharmacokinetics
* Pharmacotherapeutics
* Primary Care
* Sales Strategy Development
* Sales Target Achievement
* Stakeholder Engagement
* Strategic Thinking
Preferred Skills
* Account Management
* Adaptability
* Cardiovascular Pharmacology
* Clinical Trials
* Commercial Contract Management
* Customer Needs Analysis
* Customer Relationship Management (CRM)
* Financial Acumen
* Healthcare Industry
* Identifying Sales Opportunities
* Learning Effectiveness
* Management Meetings
* Market Access
* Medical Affairs
* Operational Delivery
* Patient Flow
* Patient Identification
* Pharmaceutical Sales
* Pharmacokinetics
* Pharmacotherapeutics
* Primary Care
* Sales Strategy Development
* Sales Target Achievement
* Stakeholder Engagement
* Strategic Thinking
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