Content Planning & Creation - SEO Content Delivery -Take primary responsibility for delivering our SEO content roadmap, writing and editing optimised, brand-aligned, and compliant copy for web pages, landing pages, and articles. - Public Relations (PR) -Take ownership of creating press releases and coordinating interviews to build media presence and support the charity's mission. - Social Copy - Manage and deliver our organic Facebook/LinkedIn content strategy to complement paid campaigns and engage audiences. - Digital Content Activities - Ensure that all digital content (website, social media, and email newsletters) is accurate, timely, and regularly refreshed.
Source and update photography, video content, and written copy to keep our digital channels engaging and relevant. Website Management & Digital Presence - Website Maintenance - Maintain and develop the Tapping House website, ensuring it is current, user-friendly, and search-optimised. - SEO & Analytics - Support Search Engine Optimisation (SEO) efforts to improve Tapping House's online visibility and organic search rankings. This includes assisting with keyword research, on-page optimisation, technical SEO audits, and monitoring backlink profiles.
You will help monitor website analytics (e.g., Google Analytics) to track performance and assist in producing quarterly website analytics. - Technical Liaison - Act as a liaison with external web development agencies or internal IT teams for website maintenance and updates. Campaign Support & Performance Monitoring - Campaign Execution - Assist in the development and implementation of multi-channel marketing campaigns (e.g., awareness, fundraising appeals, service promotion) from concept to completion, with a focus on delivering high-impact content for each channel. - Performance Monitoring - Track and analyse content performance (including SEO and PR) using data to drive continuous optimisation.
* Measurement & Reporting - Help set and track Key Performance Indicators (KPIs) for campaigns. Monitor, analyse, and report on campaign performance, using data to inform future activities. Internal Communications & Brand Consistency - Cross-Functional Collaboration - Work closely with the Marketing Administrator and colleagues across the organisation to ensure Tapping House's digital presence is consistent, up to date, and reflects our brand values. - Brand Guardianship - Work closely with the Head of Brand and Communications to ensure all website content and campaign materials adhere strictly to Tapping House's brand guidelines, maintaining an empathetic and professional tone.
Other Responsibilities: Uphold the Hospice's vision and values at all times. Carry out all duties in accordance with the Hospice's policies and procedures, including health & safety, code of behaviour, confidentiality, and equality, diversity & inclusion. Promote awareness of the Hospice, its services, and its strategy. Work collaboratively and respectfully with all staff, volunteers, and supporters.
Support the safeguarding of vulnerable adults, young people, and children. Adhere to policies on information security, data privacy, and confidentiality. Demonstrate a commitment to ongoing learning and development. Undertake other duties as directed by your Line Manager.