Job description
Reporting to the UK Marketing Manager, you will execute brand strategies that significantly grow household penetration for TREK, the fastest growing brand in the category. You will be a passionate and driven marketer that wants to make a difference, with real opportunities to own and shape TREK’s partnerships, owned channels incl social, & influencers programme from ideation through to execution, whilst navigating the challenges of changing advertising regulations. In addition to these areas of focus, excellent execution is key in this role across a wide range of marketing activities including events, in-store activation, on-pack promotions, ATL amplification and innovation launch campaigns, acting as passionate brand advocate internally and externally.
Alongside living our T.O.P. values of Team Spirit, Open Dialogue and Passion, below is where you’ll spend most of your time:
1. Lead TREK’s partnerships programme: ownership of planning/optimisation in addition to day-to-day partners management and hands on execution. This is a high energy role, with lots of opportunities to attend events to see your plans come to life!
2. Own the TREK owned media schedule, guiding social agency and working with our in-house design studio to deliver always-on content that drives engagement and relevancy, whilst navigating evolving advertising regulations. Build compelling amplification plans for brand launches and initatives across our Owned channels, partnerships and events.
3. Support the Marketing Manager in executing the TREK brand plans.
4. Attend and present brand plans to retailers as required throughout the year.
5. Work with the cross functional teams to understand retailer specific strategies and see how TREK can tap into these.
6. Continually analyse portfolio performance and category news, to keep the brand proposition ahead of the competition, by bringing the outside in.
7. Deliver excellent execution of yearly NPD with UK go to market plans, including sell ins and launch amplification, working alongside cross functional teams.
8. Lead and implement best in class consumer activation plans and events with clear evaluation and continuous improvement.
Support the TREK team in building our brilliant brand.
Reporting into
Marketing Manager TREK
Profile
We are seeking an energetic and experienced Brand Manager, who wants to join our fast-paced team and make a real difference. TREK has been on an incredible journey since 2018 and we need someone to continue this category leading performance! As UK Brand Manager for TREK, you will be a key member of our team driving brand awareness & penetration, building strong relationships with our consumers and ensuring that our products reach as many people as possible. Whether you are out for a walk, taking part in a marathon or simply need a 4pm pick me up at the office – TREK is there!
Knowledge & Experience
9. Minimum Education to Bachelors Degree level
10. Minimum 4 years relevant Marketing experience in an FMCG business
11. Experience working in a brand team, where you have managed through the line campaigns.
12. Experience of Owned Media development and working with influencers
13. Experience managing Partnerships beneficial
14. Strong project management skills including working cross-functionally
15. A good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies
16. Drawing out insights from data and transforming into actions
17. Experience working with a Global Brands team or central marketing team.
Key Attributes
18. Commercial marketing mindset
19. Confident & resilient
20. A go-getter, autonomy to drive things through
21. Can inspire & engage others - excellent communication skills, both oral and written
22. Analytical thinker
23. Collaborative
24. Self-starter, confident working independently
Please note this role is a full-time position at our beautiful offices in St Albans, with four days a week spent on-site. Please only proceed if this works for you.