Role Overview
The Digital Adoption Facilitator is a key new role within the Digital Innovation and Transformation Team, designed to strengthen how the Welsh Ambulance Services NHS Trust delivers user‑centred, inclusive and problem‑first digital change. The postholder will play a leading role in embedding effective change management practices across the organisation, ensuring staff are supported to adopt digital solutions in ways that deliver measurable benefits and improved outcomes.
Key Responsibilities
Working closely with digital leadership, including the Head of Digital Business Change and Benefits, the postholder will help shape and deliver a Trust‑wide transformation and innovation support offer – creating toolkits, learning packages and workshops that improve digital readiness and capability.
A central responsibility is managing the Digital Change Champions network, strengthening two‑way communication and enabling operational teams to be directly involved in digital problem‑solving from the outset.
The Digital Adoption Facilitator will lead and embed digital change activities across the organisation, supporting staff to confidently adopt new digital solutions and ensuring that digital transformation is user‑centred, inclusive and aligned with Trust priorities. This includes planning and independently facilitating workshops and engagement sessions, and developing high‑quality learning materials and communication resources to build digital capability across the Trust.
The role also involves engaging a wide range of stakeholders – from frontline clinicians to external partners – using strong influencing and negotiation skills to overcome barriers to change.
A key part of the role is supporting benefits management by gathering evidence, identifying opportunities for scale‑up, sharing success stories and contributing to evaluation activities to ensure digital initiatives deliver measurable improvements.
The postholder will also contribute to project planning, risk and issue management, business case development and the preparation of reports, presentations and documentation that support effective governance.
Working collaboratively with colleagues across digital and operational teams, the Facilitator will help ensure that digital change projects are delivered to time, cost and quality, and that they translate into meaningful service improvements.
Language Requirements
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
Diversity and Inclusion
The Trust recognises the need for its workforce to represent the diversity of the population it serves across the whole of Wales and seeks to create an environment where diversity is celebrated and inclusivity matters. We are also keen to break down any barriers into the Trust, and would encourage applications from under‑represented groups, including those from Black, Asian and Minority Ethnic communities, LGBTQ+ communities and disability groups.
Careers within the Welsh Ambulance Services University NHS Trust are diverse and varied, with opportunities arising right across the service. Whatever your skills and background, you're sure to find a career with us which is fulfilling, challenging and rewarding.
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