Overview
Join to apply for the Digital Marketing Manager role at Professionals At Play.
We’re looking for a Digital Marketing Manager to join our high-performing marketing team. You’ll play a key role in managing the end-to-end digital experience for our customers - from ad campaigns and customer journeys to data and website optimisation. This is a hands-on role for someone who thrives on improving performance, delivering results, and making every digital touchpoint count.
Key Responsibilities
* Digital Advertising: Plan, manage, and optimise paid advertising campaigns across Google Ads (PPC), Meta Ads Manager (Facebook & Instagram) and other ad platforms such as LinkedIn; collaborate with the wider team to deliver high-performing acquisition, awareness, and retargeting campaigns; track and report on campaign performance, identifying areas for optimisation and growth.
* Customer Touchpoint Management: Manage and refine CRM journeys and automations via Airship, focusing on improving engagement and conversion; oversee all digital guest touchpoints including Google My Business, Wireless Social, TOGO booking flow, Wi-Fi journeys, and in-venue Pops; own the website content and performance, ensuring pages are optimised for SEO, clear UX, and fast loading (WordPress-based); maintain and evolve customer support automation, including chatbot integrations on web, Facebook, and Instagram.
* Performance & Insight: Analyse and report on website and campaign performance using Google Analytics and other tracking tools; monitor digital behaviour trends and provide insight to help the team react quickly to customer needs; build and present monthly performance dashboards with actionable insights across all digital KPIs.
* Campaign & Project Support: Contribute to the delivery of digital marketing campaigns as part of wider brand initiatives; work cross-functionally with our marketing, operations, and tech teams to support campaign rollouts and digital improvements.
About You
You’ll be a digital marketer with a love for hospitality and making things work smarter. We want someone who thrives in a dynamic environment where ‘the customer’ is at the heart of everything we do and is always looking for the next optimisation opportunity. You’ll thrive here if you:
* Bring energy, enthusiasm, and a “Professional At Play” mindset to work.
* Are pro-active, collaborative, and comfortable owning your lane.
* Love working in a close-knit team where ideas and action go hand-in-hand.
* Enjoy combining creativity with data to improve performance.
Experience Required
* Proven experience managing Google Ads (PPC) and Meta Ads (Facebook/Instagram).
* Solid working knowledge of Airship, Google Suite, Google Analytics, and WordPress.
* Confident using Excel for data analysis and reporting.
* Experience with customer journey automation and conversion optimisation.
Job Specifics
* 37.5 Hours Monday - Friday
* Working from Head Office based in LS16
What You Get
* Salary up to £35K
* Discretionary yearly bonus
* Free parking available on site
* Discount on food & drink, free gaming at all Professionals At Play venues
* 2 Staff socials per year
* Employee Assistance Program that includes access to free counselling services
* Access to Rewards Gateway, offering discounts at 100s of retailers
* Cycle to work scheme
Join Us
Think you’ve got what it takes to be in the Professionals At Play team? Apply now and good luck!
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