Role: Demand Generation Lead
Location: United Kingdom (remote)
Languages: English
Background: B2B SaaS / Fintech / AI
We’re partnering with a category-defining AI company transforming how institutional finance operates. Their platform replaces manual, knowledge-heavy workflows with autonomous agents that deliver complete, ready-to-use outputs across investment, risk, and compliance.
With strong product-market fit and growing enterprise demand, they’re now hiring their first Demand Generation Lead to build and scale their pipeline engine from the ground up.
Responsibilities:
* Build the digital demand engine from zero, with a focus on paid acquisition (LinkedIn, search)
* Own end-to-end campaign strategy. Targeting, messaging, budget allocation, and optimization
* Develop and scale marketing automation in HubSpot. Lead scoring, nurturing, and sales handoff
* Create a more programmatic approach to event marketing and pipeline activation
* Run lean experiments to validate channels and messaging, then double down on performance
* Track and report on pipeline generation, conversion rates, and ROI
Qualifications:
* 3–6 years in demand generation, growth, or performance marketing within B2B SaaS
* Experience targeting niche, high-value audiences. Ideally, senior enterprise buyers or financial services
* Proven ability to build or scale demand programs in early-stage or high-growth environments
* Hands-on, scrappy execution mindset. Comfortable owning campaigns end-to-end
* Strong analytical approach, with a focus on pipeline, conversion, and ROI
* Experience with HubSpot or similar tools
You’ll stand out if you’ve:
* Sold into institutional finance (data, research, workflow platforms)
* Run ABM or precision demand strategies targeting senior stakeholders
* Been a one-person marketing function or founding demand gen hire
Ready to make your mark? Let's talk!
You can also reach me at: