Overview
Marketing Manager (Industry & Government): Safety Gas Detection Systems Lead drives the Dräger UK & Ireland Gas Detection Strategy across safety segments. Leads the SGDS connected safety strategy, holds local product responsibility for Fixed Gas Detection Systems (FGDS), and serves as the segment expert for CleanTech applications.
Responsibilities
* Act as the lead for the overall Safety Gas Detection Systems (SGDS) strategy in the UK & Ireland, combining FGDS expertise with oversight of MGM and connectivity to drive a solution-selling approach.
* Lead product marketing for the FGDS portfolio across all safety segments in the UK & Ireland. Optimise the global portfolio for the domestic market and ensure local requirements are clearly communicated to regional and global stakeholders.
* Manage two direct reports: Marketing Manager: Mobile Gas Measurement and Marketing Specialist, ensuring alignment and collaboration across the SGDS business.
* Provide local product management for the FGDS portfolio, including product launches, lifecycle management, and continuous optimisation. Contribute to the development of the global corporate strategy for FGDS and adapt it to local needs.
* Plan and execute marketing activities including campaigns, digital initiatives, exhibitions and industry events, PR and thought leadership, content creation, and internal sales enablement, in collaboration with the Marketing Specialist.
* Act as the local product expert for the FGDS portfolio, providing sales support through customer visits, tender activity, and technical presentations as required.
* Act as the local expert and lead marketing activities for the CleanTech segment, shaping strategy and supporting growth in this key market.
* Implement and execute the FGDS go-to-market strategy in consultation with other marketing managers, sales, and the Head of Marketing, while contributing to the development and deployment of the broader SGDS positioning.
* Define the local price and positioning strategy for FGDS within target markets, including competitive positioning and clear product differentiation.
* Analyse market trends, customer needs, and competitor activity to define the portfolio strategy and shape the SGDS marketing direction, in alignment with regional and global strategies.
* Support long-term brand awareness, thought leadership, and key opinion leader engagement across safety segments. Drive business and competitive intelligence, track future market trends, and align strategies to ensure Dräger maintains a leading position in the market.
* Be an active member of the Business Unit team, attending regular meetings and contributing to strategy development to support delivery of the plan.
Shared Responsibilities
* All employees have a responsibility to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.
* To ensure and promote safe working conditions for all employees, visitors, and contractors by implementing, monitoring and complying with occupational health & safety provisions.
* To embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results.
Reporting Relationships
Manager - Head of Marketing (Safety). Size of team: working in a team of 12 supported by a Marketing Specialist; attendance at Draeger offices and offsite to further the collective safety marketing strategy.
Your Qualifications
Role Requirements
Education/Qualifications
* Marketing & Product Management experience preferably in a relevant industry or technical safety role.
* Degree or equivalent in related subject desirable
Related Experience
* Proven experience in technical product marketing
* Strong background in gas detection solutions desirable
* Knowledge of the safety industry
* Experience in commercial and go-to-market strategy
* Experience managing technical safety equipment portfolios
* Product management experience desirable
* Ability to prepare and manage budgets effectively
Skills, Special Competencies
* Proficient IT skills, including MS Office, CRM systems, and Microsoft Teams
* Strong organisational skills with the ability to manage time, priorities, and competing demands
* Excellent teamworking, people management, and stakeholder engagement skills
* Customer-oriented, results-driven, and commercially minded
* Proven ability to shape and deliver go-to-market strategies
* Hands-on problem-solving approach with strong attention to detail
* Creative thinker, able to generate ideas and translate them into practical solutions
* Strong business management, strategic marketing, and programme execution skills
* Excellent communication skills across all formats, including written, verbal, and digital channels
* Confident presenter, experienced in delivering technical presentations to customers, partners, and at industry events
* Willingness to travel as required to support business objectives
The Dräger Workplace
Dräger Benefits
* 27 days holiday plus bank holidays, with option to purchase up to 3 additional days.
* Company car or monthly car payment allowance
* Discounted critical illness cover, dental cover and partner life assurance
* Healthcare cash plan
* Discounted shopping & leisure vouchers
* Salary sacrifice car scheme
* Cycle to Work
* Gym membership discounts – up to 25%
* Charity Giving scheme
EEO Statement
Dräger’s dedication: We are committed to an inclusive workplace and consider applicants without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All are welcome to apply.
Application
Please apply directly through our career portal. We look forward to receiving your application.
Apply now
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