Ref18847LocationFarnham - Support OfficeClosing date30/04/2024Description What's in it for me?: Salary: £50,000 per annum Medical Cash Plan Staff, Family and Friends Discount Description Are you a dynamic marketer ready to shape the CRM strategies for two leading brands, Leightons and The Hearing Care Partnership? We're seeking a motivated CRM Senior Marketing Manager to lead our innovative customer engagement initiatives, driving loyalty and enhancing experiences across all touchpoints. Your Mission: As the CRM Senior Marketing Manager, you'll spearhead the development and implementation of cutting-edge CRM strategies. Your focus will be on enhancing customer lifetime value, engagement, average order value (AOV), and retention for both brands. Your Responsibilities: CRM Strategy: Devise and execute comprehensive marketing strategies that elevate customer engagement and satisfaction, aligning with our ambitious business goals. Data Mastery: Leverage first-party data to its fullest potential, identifying key segments, behaviors, and insights to continuously refine our CRM KPIs. Channel Expertise: Utilize your expertise in key CRM channels (email, SMS, letters, phone outreach) to support multi-channel campaigns, collaborating closely with marketing colleagues. Email Marketing: Oversee end-to-end email communications, from planning and segmentation to delivery and performance analysis. Tech Savvy: Manage relationships with CRM tools like DotDigital, overseeing our data tech stack and employing technical skills to build customer communications. Analytics Mastery: Set and analyse SMART metrics, ensuring constant improvement in CRM effectiveness and measuring the success of campaigns. Collaboration Champion: Collaborate extensively across departments, fostering communication with key stakeholders, IT, senior leadership, and our Dedicated Patient Support team. Compliance Leader: Ensure data compliance and privacy regulations, advocating for GDPR governance within the business. You're the Perfect Fit If You Have: A strategic mindset and exceptional organisational skills Commercial acumen paired with analytical prowess Self-motivation and a proactive approach Strong communication, relationship-building, and stakeholder management abilities A creative outlook towards problem-solving Essential Requirements: Proven track record in delivering comprehensive CRM programs Extensive experience with DotDigital and PowerBI Proficiency in building effective marketing content across CRM channels Setting and measuring CRM-specific KPIs Proficiency in HTML/CSS for email campaign creation Expertise in analytical tools like Google Analytics Desirable Skills: Experience with Optix and Auditdata Knowledge of digital marketing channels Hands-on experience with SQL queries Join Us in Revolutionising Customer Engagement Apply Now