Senior Paid Social Manager – TikTok (B2C Lead Generation)
The Genius Group (TGG) is a collective of lead generators, and innovators in software and technology. We provide the intelligence behind multimillion‑pound companies, helping them achieve their business goals through innovative solutions and strategic guidance.
The Opportunity
Lead TikTok end‑to‑end for B2C lead generation. You’ll scale spend aggressively and responsibly, build a creative testing programme, and translate performance into clear creative guidance for our in‑house team/agency. Your focus is strategy, scale, execution and insights.
Also known as: Senior TikTok Ads Specialist, TikTok Paid Media Manager, Paid Social Manager (TikTok).
Responsibilities
* Own TikTok strategy & execution to hit lead volume, CPL and payback targets on £1m+ monthly budgets.
* Turn data into creative direction: produce insight packs, hypotheses, and actionable briefs for the creative team (hooks, angles, claims, cut‑downs); no editing responsibilities.
* Run a structured testing programme: weekly sprints covering concepts → messaging → formats; maintain a learnings library and refresh cadence.
* Architect campaigns with disciplined optimisation: consolidated structures, bidding/pacing, broad/interest audiences, frequency and inventory controls.
* Improve lead quality: implement TikTok Pixel & Events API, advanced matching and offline conversions to optimise beyond raw form fills.
* withCRO on ad‑to‑landing‑page congruence and LP test grid;
* withCRM on lead capture fields, scoring and downstream feedback.
* Report & forecast weekly with clear test read‑outs, decisions and change‑log.
Qualifications
* 6+ years in paid media with 3+ years TikTok; hands‑on experience scaling £500k–£1m+ per month while meeting CPL/CAC targets.
* A repeatable creative testing methodology (taxonomy, cadence, win‑rate) and examples of insights that led to winning assets produced by a creative team.
* Practical tracking competence: Pixel, Events API, deduplication, advanced matching, offline conversions and naming/taxonomy discipline.
* Strong analytical judgement reading hook/hold, CTR and LP CVR into clear creative and structural actions.
* Excellent collaboration and communication skills; comfortable briefing in‑house creatives or agencies and mentoring an Executive as the team grows.
Nice to have
* GA4/Looker literacy; experience partnering with CRO & CRM teams on lead quality.
Not required
* video editing; e‑commerce or TikTok Shop experience.
What Success Looks Like (first 6 months)
* CPL/CAC at or below target; qualified lead rate trending up via CRM feedback loops.
* 10 new concepts directed weekly to the creative team, driven by your insights; playbook and refresh cadence in place.
* Documented SOPs, naming conventions and test register adopted by the wider team.
Eligibility
Right to work in the UK. We’re an equal‑opportunity employer; if you need adjustments during the process, let us know.
Keywords
TikTok Ads Manager, TikTok Paid Media, Paid Social Manager, Creative Insights, Creative Briefing, UGC Ads, Spark Ads, Allow‑listing/Whitelisting, Events API, Pixel, Offline Conversions, GA4, B2C Lead Generation, Acquisition Marketing, Performance Marketing, Lead Quality, CRO Collaboration.
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