Location: Slough with hybrid working / regional travel required
Reports to: Marketing Director
About the Role
This role sits at the heart of an exciting new venture between Jameel Motors and GAC, established to introduce the AION range of intelligent electric vehicles to the UK market.
As part of the launch team, you will help establish and grow AION Auto UK combining GACs cutting-edge EV innovation with Jameel Motors deep automotive expertise to deliver a new benchmark in electric mobility.
Youll play a key role in shaping the brands presence from the ground up contributing to strategy, execution, and the creation of a customer experience that reflects the innovation, intelligence, and ambition behind AION.
Were looking for a Website, Digital & CRM Manager with automotive experience who will be crucial in managing the development and operation of the website, supporting digital marketing initiatives, driving performance through KPI optimisation, and mapping the end-to-end customer journey, including ownership of the website and CRM. The Website, Digital & CRM Manager will also play a key role in dealer network collaboration.
This is more than a position in a new company; its an opportunity to be part of a defining moment in the UKs transition to intelligent, sustainable mobility.
Find out more about AION Auto UK and follow us on AION Auto UKs LinkedIn page.
Key Responsibilities
* Website, Digital and CRM Strategy Management: Develop and execute comprehensive website digital and CRM strategies for AION Auto UK.
* Customer Journey: Design and implement a customer journey roadmap from awareness to advocacy, ensuring a consistent, high-quality experience across every stage of the customer lifecycle.
* Support for Digital Marketing Initiatives: Driving lead conversion by developing content and optimising the website for online advertising campaigns, including paid media, SEO, SEM, social media and CRO.
* KPI Analysis and Optimisation: Monitor key digital performance indicators, prepare reports, providing and implementing improvements to digital performance.
* IT and CRM Solutions Support: Collaborate with IT to integrate and optimise CRM systems, ensuring a seamless customer journey and data-driven personalisation strategies.
* Personalised Marketing Communication: Develop and execute personalized content strategies based on CRM data and digital analytics.
* Cross Team Collaboration: Work closely with Marketing, Sales, Product, and Aftersales teams to align communications, campaigns, and service touchpoints.
* Retail Network Collaboration: Establish and maintain strong relationships with the retailer marketing teams, cascading the strategy and ensuring smooth implementation of the end-to-end customer journey in line with brand standards.
* Digital Project Management: Lead digital transformation projects, ensuring on-time delivery and optimal performance aligned with business objectives.
* Budget responsibility: Prepare and manage the budgets for website digital and CRM activities in this area, including appointment and management of agencies
Candidate Profile:
* Experience: Degree level or equivalent with strong experience (4+ years) in a similar role within the automotive industry, focusing on digital marketing and CRM.
* Industry Knowledge: Proven track record working with automotive brands (experience with sports or premium brands is a plus).
* Analytical Skills: Strong knowledge of KPI analysis tools (e.g., Google Analytics, Tableau, Power BI) with the ability to derive actionable insights.
* Website content and optimisation: Proven experience developing website content delivering tangible results for customer journey optimisation.
* CRM Expertise: Hands-on experience with CRM systems (e.g., Salesforce, Dynamics 365) and their integration with digital tools including segmentation, automation, and reporting.
* Technical Proficiency: Basic understanding of IT technologies supporting digital marketing (API integrations, marketing automation, UX/UI optimization).
* Soft Skills: Strong teamwork capabilities, proactive approach, goal-oriented mindset, excellent communication, and negotiation skills.
* Resilience: Comfortable working in a fast-paced, high-growth startup environment where innovation, adaptability, and self-direction are essential
What We Offer
* Opportunity to lead the launch of a major new automotive brand in the UK market.
* The chance to shape the future of sustainable mobility in the UK.
* Competitive compensation package.
* Hybrid working model
* Health and wellbeing support through our partnership with the automotive charity, Ben.
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