My client are looking for a skilled CRM & Data Business Analyst with proven experience in Marketing to join there growing digital and data team. This role will act as a bridge between business stakeholders, data teams, and technical delivery, ensuring our CRM and marketing platforms are optimized to drive engagement, automation, and insight across the organization.
Key Responsibilities
CRM & Marketing:
* Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
* Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
* Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
* Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
* Support configuration, testing, and deployment of CRM and marketing solutions.
Data & Insights:
* Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
* Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
* Identify opportunities for process automation, data enrichment, and system optimization.
Stakeholder Management:
* Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
* Provide training and documentation to end-users to maximize adoption and effective use of the platform.
* Champion best practices in CRM usage, data management, and marketing automation.
Key Skills & Experience
Essential:
* 3+ years’ experience as a Business Analyst in a CRM environment.
* Strong hands-on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
* Data Reporting & Insights experience.
* Proven experience mapping business processes and translating them into CRM functionality.
* Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
* Experience with requirements gathering, process documentation, and stakeholder workshops.
* Familiarity with GDPR, consent management, and marketing data governance.
Desirable:
* Experience with Power Platform (Power Automate, Power Apps, Power BI).
* Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third-party marketing tools)..
* Background in digital transformation, customer experience, or data analytics initiatives.
Please apply for immediate consideration