Hybrid working - can use Reading office as a base
This is a rare opportunity to step into a commercially critical launch within a privately backed consumer business undergoing significant transformation. You’ll join at a pivotal moment as a brand‑new, category‑defining product prepares to go to market across trade and consumer channels. Working closely with senior stakeholders, you’ll help shape how this product is positioned, sold, and experienced globally.
If you enjoy hands‑on delivery, complex launches, and visible impact, this contract offers genuine scope, pace, and influence.
The Freelance Marketing Manager will play a central role in delivering an end‑to‑end go‑to‑market programme for a new physical and digital product, keeping multiple teams aligned and momentum high from build‑up to launch.
Role Highlights
* Support the planning and delivery of a full go‑to‑market launch across trade and consumer audiences
* Develop and coordinate trade marketing tools including sell‑in decks, channel toolkits, and retailer materials
* Contribute to consumer campaigns across digital and social, managing briefs, timelines, and performance tracking
* Keep product, sales, and creative teams aligned to critical launch milestones and dependencies
* Support international trade show activity, from pre‑event planning to on‑site execution
You Will Need
* Proven experience delivering consumer product launches, ideally spanning physical products and digital or software elements
* Strong project management capability, with confidence juggling multiple workstreams and stakeholders
* Fluency across trade and consumer marketing, understanding both retail and end‑user needs
* Experience supporting international launches or trade events
* A practical, problem‑solving mindset with confidence using AI tools to accelerate marketing delivery
Why You’ll Love It
* A high‑profile launch with real commercial importance
* Direct access to senior leadership and decision‑makers
* Broad scope across strategy and hands‑on execution
* Hybrid working with flexibility built in
* A fast‑moving, low‑politics environment where impact is recognised
Apply today to make your mark on a flagship product launch with a forward‑thinking employer committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates
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