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Head of product marketing - 12 months fixed term contract

London
Temporary
BT
Head of product
Posted: 17 November
Offer description

What you’ll be doing

Shape Product Vision & Strategy

1. Co-create and communicate a compelling product vision and roadmap that balances customer needs, business objectives, and market opportunities.

Drive Go-to-Market Excellence

2. Lead cross-functional planning for product launches and feature rollouts, ensuring integrated positioning and flawless execution.

Own Product Performance

3. Monitor end-to-end product performance using customer feedback, commercial outcomes, and operational KPIs; identify gaps and lead interventions.

Champion Customer Experience

4. Embed customer insights into decision-making and champion enterprise-wide adoption of Net Promoter Score (NPS) as a key metric.

Lead Business Case Development

5. Create investment-grade business cases for strategic initiatives, grounded in customer insight, market analysis, and financial modeling.

Enable Customer Engagement & Adoption

6. Design initiatives to accelerate adoption and satisfaction; collaborate with marketing and customer experience teams on engagement strategies.

Provide Strategic Enablement

7. Act as a strategic partner to internal tribes, ensuring alignment with product success objectives and customer experience standards.

Experience needed to be successful in the role

Strategic Leadership

8. Proven track record in senior product management, customer experience, or strategy roles; ability to turn ambiguity into clear, actionable strategies; strong stakeholder management and influencing skills.

Customer & Commercial Expertise

9. Deep knowledge of customer insight, product lifecycle management, and go-to-market strategy; experience implementing NPS programs; strong commercial acumen including margin assurance and profitability analysis.

Business Case Development

10. Ability to create compelling, investment-grade business cases grounded in market analysis and financial modeling to secure strategic initiatives.

Analytical Excellence

11. Advanced analytical skills with experience in performance measurement and data-driven decision-making across product portfolios.

Communication & Collaboration

12. Exceptional written and verbal communication skills; proven ability to influence through insight and narrative and drive cross-functional alignment on complex initiatives.

Benefits

13. Annual on target bonus - 15% (personal and company performance multipliers)
14. £5,500 car allowance (can be taken as cash)
15. Family health cover
16. BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
17. 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
18. 2 weeks carer’s leave
19. From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
20. Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
21. Life Assurance (4 x life cover pay)
22. Exclusive colleague discounts on our latest and greatest BT broadband packages
23. 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
24. My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
25. Discounted EE TV including TNT Sport and the NOW Entertainment membership.
26. Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
27. Volunteering days so you can give back to your local community.
We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. A FEW POINTS TO NOTE: Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch. We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us. DON'T MEET EVERY SINGLE REQUIREMENT? Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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