Sales Engineer – Distribution Automation (DA)
Join Hitachi Energy as a Sales Engineer – Distribution Automation (DA) to lead strategic sales initiatives across our DA products and solutions portfolio.
Responsibilities
* Drive sales of distribution automation products and solutions (e.g., IEDs, RTUs, wireless communication), focusing on volume, mix, and profitability targets for assigned business areas.
* Establish and maintain strong relationships with stakeholders across utilities, EPCs, system integrators, OEMs, panel builders, distributors, and industrial clients.
* Define and maintain a robust channel strategy that supports business growth across diverse market segments. Identify, onboard, and nurture channel partners.
* Continuously monitor market dynamics, including emerging technologies, competitor activities, regulatory developments, and customer feedback. Analyse trends to identify growth opportunities and threats, and translate insights into actionable recommendations.
* Represent the company and its Distribution Automation portfolio at key industry events, trade shows, conferences, and forums.
* Consistently meet or exceed defined sales targets and key performance indicators (KPIs) such as order growth, margin contribution, pipeline development, and conversion rates.
* Provide expert technical consultation and deliver product demonstrations that clearly address customer needs and expectations.
Qualifications
* Bachelor’s degree in Electrical Engineering or a related field (Master’s degree preferred).
* Proven experience in sales management or technical sales, ideally within distribution automation.
* Strong understanding of utility distribution networks, automation technologies, and grid modernisation trends.
* Excellent communication, negotiation, and presentation skills.
* Willingness to travel up to 50% as required.
Preferred Skills
* Technical expertise in power systems and DA technologies.
* Familiarity with communication protocols such as IEC 61850, DNP3, and Modbus.
* Proven ability to develop and execute market‑specific sales strategies.
* Strong customer‑centric approach with the ability to identify pain points and tailor solutions.
* Experience working with EPCs, OEMs, panel builders, distributors, and system integrators.
* Solid understanding of pricing models, profitability, and commercial strategy.
* Knowledge of regulatory and compliance standards in the energy sector.
* Proficiency in CRM platforms (e.g., Salesforce).
About Hitachi Energy
Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. With over three billion people relying on our technologies, we are addressing the urgent energy challenge of balancing soaring electricity demand while decarbonising the power system. Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Sales and Business Development
Industries: Appliances, Electrical, and Electronics Manufacturing and IT Services and IT Consulting
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