Overview
Base pay range: BRAND MARKETING EXECUTIVE | LIVERPOOL | WOMENSWEAR | RETAILER | UP TO £35K BASIC
As our client grows, a Brand Marketing Executive is sought to identify consumer trends and position products and campaigns accordingly.
Key Responsibilities
* Create, evolve and develop the brand marketing framework.
* Create and execute 360 campaigns (creative, messaging, communications and point of sale).
* Stay up to date with marketing trends and monitor competitive products.
* Own brand tone of voice (TOV) and positioning in the marketplace.
* Act as the key marketing contact for cross-functional counterparts.
* Lead the marketing GTM process and support new product launches.
* Plan and implement brand and social campaigns.
* Collaborate with the wider marketing team to align with the overall strategy.
* Manage brand marketing reporting and KPI achievement within set frameworks.
Qualifications
* Bachelor's degree in marketing or business with a marketing concentration.
* Expert knowledge in marketing subjects (advertising, market research, consumer behavior, marketing analytics) with hands-on industry experience.
* Three years in a similar role; experience in womenswear preferred.
* Self-motivated, positive and problem-solver.
* Strong cross-functional relationship skills.
* Proven experience executing 360 campaigns.
* Highly organized with the ability to manage multiple campaigns.
Job Details
* Seniority level: Mid-Senior level
* Employment type: Full-time
* Job function: Marketing
* Industries: Retail Apparel and Fashion
Additional Information
Apply today to learn more about the Brand Marketing Executive role based in Liverpool. Ref: BBBH34542
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