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Performance Marketing Manager (Full-Time/Remote), Chesterfield
Client: Digital Smile Planning
Location: Chesterfield, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
3
Posted:
27.06.2025
Expiry Date:
11.08.2025
Job Description:
Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.
Smile is committed to revolutionising quality healthcare accessibility and affordability for Australians. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.
Smile has been operating successfully with a globally distributed team since 2017.
The Role
Role Objectives
This performance marketing role seeks an experienced marketer with a proven track record of driving growth using paid channels such as Google Ads, Meta Ads, Bing Ads, TikTok, and others.
You will be responsible for driving revenue and sales for our dental cover products, reporting to the Head of Marketing, and working with the Retail and Corporate Dental Cover divisions. The position is full-time, 40 hours/week, with at least 6 hours of overlap with 8 am-5 pm GMT+10 (Brisbane, Australia).
Key Responsibilities
* Develop and execute paid search strategies to increase member acquisition across platforms like Google and Bing.
* Manage paid social campaigns to acquire and retain members, creating platform-specific ad creatives.
* Monitor, analyse, and optimise PPC campaigns for ROI, CTR, and CPA.
* Collaborate with sales to align messaging and drive enterprise growth.
* Conduct keyword research, manage bids, ad copy, and landing pages.
* Analyse paid social campaigns to maximise ROI and reduce CPA.
Own the Complete Funnel
* Generate leads and revenue through targeted campaigns at all funnel stages.
* Track impressions to conversions daily, identify opportunities, troubleshoot issues, and optimize performance.
* Report insights regularly and work with stakeholders to resolve funnel-related concerns.
Budget Management
* Manage PPC and paid social budgets effectively to balance cost and performance.
Testing
* Develop hypotheses, prioritize testing, and implement A/B tests to improve campaign performance.
Performance Reporting
* Generate reports on PPC and paid social metrics, providing actionable insights for improvement.
Explore New Platforms
* Identify new paid platform opportunities, drive growth through experimentation, and collaborate with creative teams to align messaging.
Key Performance Indicators
* Growth in dental cover sales month-over-month.
* ROI from campaigns, tracking revenue and customer lifetime value.
* Customer Acquisition Cost (CAC) optimization.
Ideal Profile & Requirements
* Passion for excellence, evidenced by references.
* Extensive experience with Google Ads, Meta Ads, and other paid platforms.
* Proven success in running Google and Meta ads.
* Analytical, strategic, and creative mindset.
* Growth mindset, embracing challenges and feedback.
* Excellent English communication skills.
* Highest integrity.
What’s on Offer?
* 100% remote work.
* Full-time, stable schedule.
* Work in a compatible time zone.
* Join a nearly 20-year-old successful organization.
* Be part of a national Australian company.
* Contribute to a noble mission.
* Work with top leadership and a supportive team.
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