Director of Sales · £Competitive + Bonus + Company Benefits · Full Time · Kings Cross · International Travel
London sets the perfect stage for The Standard’s first European flagship and since opening in 2019, The Standard, London has firmly established itself as one of the capital’s most dynamic lifestyle hotels.
Our Restaurants, Bars, and Rooftop terraces are legendary, and The Standard is known worldwide for nightlife and culturally relevant dining. Isla offers seasonal, produce-led menus on a serene garden terrace; Double Standard pairs American diner spirit with British pub classics; The Rooftop serves cocktails and pizza with panoramic London views; and Decimo brings bold Mexican Spanish cooking, mezcal, and skyline views via our iconic red-pill lift.
Your role
As our Director of Sales, you will work in close partnership with our General Manager, Executive Committee and Global Sales teams to lead and evolve the Sales function at The Standard, London.
Working alongside the Director of Revenue, you will play a key role in defining and delivering the annual revenue budget, contributing to pricing strategy, segmentation, need period focus and market share growth. You will translate business intelligence and market data into actionable sales plans that drive ADR, RevPAR and total account performance.
As the senior sales lead on property, you will represent The Standard in the London market and internationally. This will include hosting VIP clients, leading key negotiations, attending industry events and trade shows, and developing strategic relationships across corporate travel, agency, luxury leisure, entertainment and creative industries.
Do you have what it takes to be our Director of Sales at The Standard, London?
In addition to this, you will also have:
1. A minimum of 5+ years’ Senior Sales experience, with at least 2–3 years operating at Director of Sales level within a 4- or 5-star Lifestyle or large central London hotel
2. A strong understanding of the London hotel landscape, market dynamics, feeder markets and current travel trends
3. Proven experience managing and developing high-performing sales teams, setting KPIs and driving measurable results
4. Demonstrated success in developing revenue budgets and implementing strategic sales plans across multiple market segments
5. A well-established network of corporate, agency, TMC, MICE, entertainment and luxury leisure contacts
6. Experience leading annual RFP processes and managing key global accounts
7. Strong commercial acumen with the ability to interpret data, pace and performance reports to inform strategy
8. Experience producing detailed monthly sales and business reports for both ownership and corporate stakeholders
9. Proficiency in Opera PMS, CRM systems and major RFP platforms (Lanyon, HRS), along with strong Microsoft Office skills. Prior use of Envision would be an advantage
10. Exceptional negotiation skills and sound decision-making ability, remaining calm and focused in a fast-paced environment
11. Due to the nature of this role candidates must be able to undertake regualr international travel
Above all, you will bring energy, individuality and a passion for culturally relevant hospitality. You thrive in high-volume, high-energy environments and lead from the front, setting the tone for what “Anything but Standard” truly means.
If you believe you have what it takes to lead the Sales function at one of London’s most dynamic lifestyle hotels, we would love to hear from you.
Benefits Include
12. Bonus Scheme
13. International Travel
14. Business & Personal Travel Insurance
15. Meals on duty
16. 28 Days Holiday rising to 33 days with service
17. Pension Scheme
18. Life Assurance (4 x Annual Salary)
19. Medical Assistance (including online GP and Physio)
20. Employee Assistance Programme with Well-being service
21. Membership to Headspace Meditation app
22. Discount platform including GYM
23. Worldwide Travel Discounts via The Standard Advantage platform
24. Employee & Family Rates across all Standard and Hyatt properties world wide
25. Growth and Development opportunities internationally with Hyatt
26. In-house Experience Programme
27. F&B Discounts ranging from 25-50%
28. Recruitment Referral Bonus up to £1,000
29. Tuition Aid Scheme & subsidised training
30. Season Ticket Loan & Bike 2 Work Scheme
31. Social Committee with regular monthly social activities