Fitness & Commercial Director Fitness Concept Up to £90,000
London based role
Keen on this role, you MUST come from the fitness large scale to be considered
COREcruitment are proud to be partnering with an innovative, music-driven mass participation fitness brand entering an exciting phase of international growth.
This is a unique opportunity to shape the vision, product and commercial strategy of a large-scale fitness experience designed for global audiences. Blending high-energy programming with world-class production, this concept is built for scale, profitability and international expansion.
With ambitious growth plans across multiple markets, we are seeking a Fitness & Commercial Director who will define the product, lead commercial performance and drive strategic partnerships worldwide.
You will…
* Define and evolve the event format, fitness programming and participant experience
* Lead pricing, packaging and commercial optimisation across all events
* Take ownership of P&L performance including revenue, margins, forecasting and budgeting
* Develop financial models, dashboards and business cases to support strategic decisions
* Drive new revenue streams including sponsorship, partnerships, licensing, digital and merchandise
* Identify and secure high-value brand, venue and city partnerships
* Lead international market expansion through data-led territory analysis and commercial entry models
* Represent the brand at pitches, industry events and partner meetings
* Build and lead a high-performing commercial and partnerships team
* Collaborate cross-functionally with operations, marketing and production to ensure scalable delivery
We are looking to speak with senior fitness and event leaders who have:
* Proven experience delivering large-scale fitness events or mass participation activations
* Strong commercial acumen with ownership of budgets and revenue targets
* A track record of securing and managing strategic partnerships
* Advanced financial modelling and analytical capability Exceptional stakeholder management and negotiation skills
* The energy, creativity and ambition to build a globally recognised fitness brand
Are you ready to shape the future of mass participation fitness on a global scale?
Get in touch now to discuss this exciting opportunity. Contact Stuart Hills