Are you a strategic, commercially minded marketer with a passion for building brands in highly regulated environments? We are seeking a Senior Marketing Manager to lead end‑to‑end marketing strategy across a dynamic FMCG healthcare portfolio, working at the intersection of brand, category, finance and customer teams.
This is a senior role for someone who enjoys ownership, influence and pace, and who can balance creativity with commercial rigour.
The role
As Senior Marketing Manager, you will take full responsibility for marketing strategy, planning and execution, while acting as a trusted partner to clients and internal stakeholders. You will play a key role in driving sustainable growth, optimising investment and developing high‑performing teams.
Key responsibilities
1. Provide strategic leadership on brand and portfolio strategy, including P&L management and optimal use of marketing and sales budgets
2. Own the full marketing planning cycle, from portfolio prioritisation through to implementation, evaluation and optimisation
3. Develop compelling communication strategies in partnership with advertising and PR agencies
4. Monitor and evaluate marketing performance, ensuring activity delivers against commercial and brand objectives
5. Collaborate with Account Managers to develop and deliver trade marketing strategies
6. Lead client review meetings with clear objectives, strong commercial focus and actionable outcomes
7. Deliver clear, insightful reporting on brand performance, budgets and forecasts
8. Manage monthly expenditure against budget on a detailed, line‑by‑line basis
9. Represent marketing expertise at customer and client meetings, demonstrating strong category and brand knowledge
10. Oversee the creation of high‑quality presentations for clients, customers and internal sales teams
11. Write clear, commercially focused briefs for external agencies and secure client approval
12. Review and challenge agency proposals, making recommendations grounded in insight and value creation
13. Work closely with clients and logistics teams to ensure optimal stock levels and continuity of supply
14. Identify growth opportunities through category analysis to influence NPD and future marketing plans
15. Provide feedback on agency performance to ensure quality, service and cost effectiveness
16. Own client sales budgets, expenditure tracking and forecasting
17. Lead, coach and develop direct reports, agreeing development plans and providing ongoing feedback
18. Carry out any other reasonable tasks aligned to the role and business objectives
Experience and background
19. Minimum of 8 years’ marketing experience, ideally within FMCG or consumer packaged goods
20. Experience in Health & Beauty, OTC, licensed medicines or another highly regulated market is preferred
21. Exposure to grocery and or pharmacy retail environments is desirable
22. Proven track record of developing and delivering successful brand plans
Qualifications
23. Degree in a business‑related subject or equivalent experience
24. CIM qualification is desirable
Key skills
25. Strong understanding of financial KPIs and P&L drivers, including ROI, promotional evaluation, stock management and COGS
26. Intermediate Excel skills to support commercial analysis and decision‑making
27. Intermediate PowerPoint skills with the ability to create clear, influential presentations
28. Excellent influencing and communication skills, both written and verbal
29. Comfortable working autonomously and as part of cross‑functional teams
30. Highly organised and pragmatic, with the ability to prioritise and adapt in a changing environment
About you
You are an experienced marketing professional with a strong commercial mindset and the confidence to influence at senior level. You thrive in fast‑moving environments and enjoy working collaboratively across functions.
Why join?
This is an opportunity to make a tangible impact on well‑known healthcare brands, work with high‑calibre partners and develop your leadership career in a business that values insight, collaboration and continuous improvement. The role offers real ownership, visibility and the chance to shape long‑term growth.
We welcome applications from all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
This role is not eligible for employer sponsored work visa. Applicants must be legally authorised to work in the UK as per Immigration, Asylum and Nationality Act 2006, section 15.
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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.