Contract / Freelance Social & Influencer Manager
Brighton (Hybrid)
Contract / Freelance | Day rate: DOE | Start: ASAP | Duration: 3 months
I’m recruiting for an established brand looking for a commercially aware, culturally fluent Social & Influencer Manager to take end-to-end ownership of organic social & influencer strategy and drive measurable engagement, traffic and revenue contribution.
You’ll partner closely with senior stakeholders (including Head of E-Commerce and Creative Director/Founder) to ensure brand expression stays culturally resonant while delivering commercial outcomes.
What you’ll be doing
Channel ownership (Organic Social & Influencer)
* Own strategy + execution across Instagram, TikTok, Pinterest, Facebook, X, YouTube (plus emerging platforms)
* Build platform strategy to grow audience, engagement, traffic and affiliate revenue
* Lead the social calendar across drops, launches and promotional moments
* Keep activity aligned to brand guardrails while remaining commercially effective
Influencer & creator programme
* Own the creator ecosystem across gifted, affiliate and paid partnerships
* Build creator tiering + performance frameworks
* Optimise performance using codes, UTMs and affiliate data
* Maintain oversight of budgets, spend tracking and ROI with E-Commerce
Commercial reporting
* Deliver weekly/monthly reporting across engagement, growth, traffic and revenue metrics
* Balance promotional activity with long-term brand equity + community growth
Cross-functional leadership
* Collaborate with Creative, Product, Merchandising, Legal, Operations to land campaigns smoothly
* Lead/develop the social & influencer function with clear KPIs (scope dependent on current setup)
What I’m looking for
* Proven experience owning social & influencer strategy within a fashion/lifestyle/culturally-led brand
* Track record of growing organic platforms and creator programmes
* Strong understanding of affiliate programmes and performance tracking
* Comfortable with analytics, reporting and senior stakeholder management
* Strong judgement, organised, proactive, accountable
* Cultural fluency in alternative fashion / subculture communities