Reports to:
Dr Hanna Kinsella, Founder of Icy Bear
Location:
Hybrid (mix of remote working and attending events/meetings)
Hours:
Part-time (flexible, approx. 15–20 hours per week, with some evenings/weekends as required for events)
About the Role
We are seeking a creative, highly organised, and proactive
Part-Time Social Media Executive
to manage and grow the personal and professional social media presence of
Dr Hanna Kinsella
- dentist, entrepreneur, and founder of
Icy Bear
. The ideal candidate will be passionate about social media trends, content creation, and storytelling, with the ability to reflect Hanna's personal brand across Instagram, TikTok, and LinkedIn.
This is a varied role that includes content creation, community management, strategy planning, and in-person support at events, ensuring Hanna's brand is consistently represented online and offline.
Key Responsibilities
Content Creation & Management
* Plan, create, and schedule engaging content (posts, Reels, TikToks, Stories, carousels, etc.) across Instagram, TikTok, and LinkedIn.
* Ensure content aligns with Hanna's brand voice, values, and professional profile.
* Capture behind-the-scenes footage and real-time updates at events, clinics, and brand activities.
Strategy & Growth
* Develop and implement a social media content calendar.
* Monitor analytics to track growth, engagement, and campaign success.
* Stay ahead of social media trends and suggest creative ideas to keep content fresh and engaging.
Community & Engagement
* Manage and grow Hanna's online community by responding to comments, messages, and interactions.
* Build relationships with influencers, media outlets, and brand partners where relevant.
Event Support
* Accompany Hanna to events, brand launches, and PR opportunities to capture content and manage live coverage.
* Ensure brand representation at events is consistent both online and in person.
Skills & Experience
* Proven experience managing social media accounts for personal brands, influencers, or lifestyle businesses.
* Strong understanding of Instagram, TikTok, and LinkedIn best practices and algorithms.
* Creative eye for storytelling, photography, and videography.
* Proficient in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, or similar).
* Excellent communication and copywriting skills.
* Confident, adaptable, and able to work independently as well as alongside Hanna and her team.
* Flexible to attend events, including evenings and weekends when required.
What We Offer
* Opportunity to work closely with a high-profile entrepreneur and dentist with a growing personal and professional brand.
* Flexible part-time hours, with a mix of remote and in-person work.
* A creative and dynamic role with the chance to shape and grow a leading personal brand.