About the role As a subject matter expert in Adobe Journey Optimizer, Real-Time CDP, AEP schemas, events, and downstream activation/analytics integrations, this role is central to delivering personalised, timely, and cohesive customer experiences across Tesco’s channels. You will create complex, high‑value audiences, set standards, and act as the key advisor and troubleshooter within the team. Working at the intersection of data, marketing technology, and customer experience, you’ll translate business briefs into actionable data solutions and customer journeys. You’ll also help evolve Tesco’s audience and journey capabilities through deep technical expertise and strong commercial acumen. You’re the go‑to person when challenges get complex. You will be responsible for Build complex, high‑value customer audiences and journeys in Adobe AEP, collaborating with stakeholders to define desired outcomes and business value. Serve as Tesco’s subject matter expert for Adobe Experience Platform, providing trusted guidance across teams. Drive continuous improvement by recommending best practices and optimisation opportunities in audience and journey design. Define sophisticated decisioning logic, branching rules, timing, frequency, and suppression strategies; design and run test‑and‑learn experiments including A/B tests, subject line tests, and send‑time optimisation. Partner cross‑functionally to align on requirements, translating technical concepts into clear, actionable language for business stakeholders. Monitor journeys daily to ensure successful deployment, proactively investigating issues and working with Martech and Adobe support to identify root causes and implement fixes. Ensure real‑time and near‑real‑time triggers—such as behavioural events—flow accurately into journeys and activate correctly. Uphold rigorous quality assurance standards across all outputs and regularly recommend enhancements to workflows and processes. Take end‑to‑end ownership of issues, ensuring timely resolution and clear communication of actions taken. Understand and support integrations across API, event, streaming, and batch data flows. Stay up to date with Adobe’s product roadmap, emerging capabilities, and broader industry best practices to inform future strategy. Pilot innovative use cases, including real‑time personalisation, predictive journeys, and AI‑driven decisioning. Maintain and continuously improve the audience catalogue, documentation, and data governance standards. Champion customer‑first thinking in all aspects of journey and audience design. Contribute to shaping one of the UK’s most advanced real‑time personalisation engines—impacting millions of customer interactions at national scale. You will need 4 years’ experience working with Adobe Experience Platform or CRM technologies in a large‑scale, data‑rich environment. Deep expertise in Adobe AEP, including audience creation, journey orchestration, real‑time decisioning, events, and downstream activation. Expert ability to design and optimise data schemas to power complex, high‑value customer journeys. Experience contributing to at least one major platform migration, with the ability to share insight, best practice, and lessons learned. Strong commercial mindset, able to optimise audiences and journeys to deliver measurable business outcomes. Skilled in applying design‑optimisation frameworks and leading robust test‑and‑learn programmes. Confident technical SME, providing balanced, constructive feedback when requests are infeasible and guiding stakeholders on the art of the possible. Proven root‑cause diagnostic skills across data, suppression management, logic, and schema design, collaborating with tech teams to troubleshoot and resolve issues. Experienced mentor, supporting junior team members and business partners to develop capability and confidence. Strong cross‑functional collaboration skills, partnering with Technology and vendors to drive operational excellence, platform reliability, and continuous improvement. Ability to redesign and streamline processes to improve delivery velocity, accuracy, and quality. Deep understanding of upstream and downstream stakeholder needs, enabling influence, trust‑building, and aligned delivery across teams. Curiosity and drive to stay current with Adobe’s roadmap, new capabilities, and broader industry best practices in personalisation and martech. Customer‑first mindset, ensuring all audiences and journeys support relevant, meaningful, and timely customer experiences. What’s in it for you We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more! Annual bonus scheme of up to 20% of base salary Holiday starting at 25 days plus a personal day (plus Bank holidays) Private medical insurance 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing About us Tesco has become a market leader by doing the little things that really matter for our customers and colleagues. It’s part of what makes Tesco such a great place to work, and we’re proud to have been accredited as one of Britain’s Top Employers again this year. We're the UK's number one retailer and we pride ourselves on offering a great shopping experience. We are passionate about our food, merchandise and services and will always try to get things right for our customers. But did you know we also offer great job opportunities? With stores, distribution centres and offices across the UK, and a vast variety of roles, we are always looking for people who have a hunger to work with customers and colleagues across our exciting business. We believe in treating each other with respect and giving everyone an equal opportunity to get on. It's our people that make the difference every day - helping us make a difference for our customers Should you be successful in your application, your offer will be subject to and conditional upon you providing your bank account details before your agreed start date. For more information about us please visit www.tescoplc.com VP25 Proud member of the Disability Confident employer scheme Disability Confident About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .