Job Description
Trade marketing Lead
LeMieux has an exciting opportunity for a Trade Marketing expert looking for a new challenge in a fast-growing global equestrian company.
Role Overview:
As Trade Marketing Lead you will be responsible for driving the execution of trade marketing strategies to support seasonal campaigns and product launches, sales initiatives and promotions and account growth objectives.
This role requires a strong understanding of B2B marketing, relationship management, and cross-functional collaboration to ensure seamless delivery of campaigns and materials that meet the needs of the brand and its trade accounts and distributors. A commitment to capitalising on key calendar moments and continuously improving through stakeholder feedback and insights is central to the role. While the primary focus will be on UK-based trade accounts, the role will also support distributor partnerships and international accounts including those in the USA, Europe, and other key markets.
The post-holder will work closely with colleagues across Marketing and Creative and the wider business to deliver best-in class creative content and activations.
Key Responsibilities:
* Develop and manage the annual trade marketing calendar, aligning with seasonal campaigns and product launches, sales initiatives and promotions, and business objectives
* Identify key moments within the marketing calendar, including product launches and promotions, to maximise visibility and impact across trade accounts and distributors
* Partner and work closely with the ecommerce Trade Lead to ensure the trade website is current, aligns with the trade marketing calendar, and supports sales objectives and trade partners as effectively as possible
* Create and manage communications for trade and distributor audiences, including targeted emails and trade web communications
* Plan, agree and execute cooperative marketing activities with key trade accounts to achieve mutual growth objectives and leverage pivotal moments such as seasonal launches and new product launches
* Build and maintain strong relationships with marketing teams/those responsible for marketing at key trade accounts, ensuring alignment on shared goals and cooperative marketing efforts
* Partner with wider Sales team and Area Sales Managers to understand trade account needs and deliver tailored solutions
* Forge productive relationships with international distributors, aligning marketing initiatives where appropriate
* Travel to and spend time with key trade accounts across the UK and, when required, international distributor locations to nurture relationships, understand needs, and drive growth
* Oversee the development and production of trade brochures and lookbooks for seasonal launches, ensuring they reflect high-profile products as well as the full range, and critical calendar moments
* Own, plan, deliver and attend B2B trade events, including identifying opportunities, securing agreements, and ensuring high-quality execution and key stakeholder alignment; and represent the brand at wider trade events as required
* Establish regular touchpoints with trade partners and distributors to gather feedback and insights and ensure activities evolve to meet expectations and drive mutual success
* Manage the trade marketing budget, tracking expenses, and optimising resources to maximise ROI
Suitable applicants will display the following skills and experience:
* Proven experience in trade marketing or a similar trade and/or distributor-facing role, preferably in the equestrian or lifestyle sector
* Strong project management skills, with the ability to manage multiple priorities and meet deadlines
* Excellent relationship-building and communication skills, with a collaborative approach to working with internal and external stakeholders
* Creative mindset with attention to detail and a focus on continuous improvement
* Willingness to travel within the UK to key accounts and occasionally internationally to distributors as required
* Working knowledge of and experience using HubSpot or similar CRM system is advantageous
* Knowledge of equestrian products and/or experience in the industry – as a rider or within business would be beneficial although not essential
About us
LeMieux’s committed global trade and distribution network, vibrant customer and rider community, unrivalled technical expertise and specialist colour flair have made our rapid growth possible. We think constantly about the horse and rider, solving their problems and improving their experiences, and we apply exacting standards to all of our products and practices. We’re strengthened by our diverse talents, with innovation at the heart of our global network, led from our purpose-built HQ on the edge of the New Forest.
Life at LeMieux
Overview
At LeMieux, we’re all equestrians, whether we ride or not. Hard graft is part and parcel of life with horses, and this ethos drives everything we do. If you share our energy, grit, determination, and passion to get things done, you’ll fit right in.
We’re growing fast. Are you motivated by new experiences, ready to try new things and excited by change?
We’re looking for exceptional people with diverse talents who are ready to immerse themselves in our unique world. You’ll need to chase innovation, trade in ideas, be exacting about detail, share your journey, and obsess about inspiring our global community of riders and their horses.
Does this sound like you?
Benefits
From financial security to time with your loved ones (on two legs or four), we continually invest in our employees. Benefits vary by role, but you can expect: Company pension
* Free on-site parking
* Casual attire
* Generous holiday allowance
* Health & Wellbeing app
* Staff discount
We are committed to creating a diverse, inclusive, and equitable workplace where everyone feels valued and empowered to thrive. We believe that varied perspectives drive innovation and strengthen our team. We welcome applications from individuals of all backgrounds, experiences, and identities—including but not limited to race, ethnicity, gender, age, disability, sexual orientation, and neurodiversity. We are an equal opportunity employer and actively promote an environment of respect, support, and opportunity for all. Please let us know if you require any reasonable adjustments throughout the application process.