Who you are
* A strategic operator and customer-centric leader who combines commercial acumen with creative brand sensibilities
* Someone who thrives in high-velocity, data-driven environments, who can zoom in and out between strategic vision and operational execution, and be passionate about building and leading talented, high-performing teams
* Extensive senior-level experience in marketing, with a strong foundation in leading strategic and operational marketing functions in leadership roles such as VP, Marketing Director, General Manager, or CMO
* Proven success in consumer-facing industries, ideally within eCommerce, retail, marketplaces, or direct-to-consumer (DTC) environments
* Demonstrated ability to manage large-scale marketing budgets ($50M+) and lead large, cross-functional teams across performance, brand, and creative disciplines
* Deep understanding of full-funnel marketing: from acquisition to retention to loyalty
* Fluency in operating in data-rich, technology-led environments, with a collaborative approach to working with analytics, product, and engineering teams
* The skill in influencing executive stakeholders and collaborating effectively across both global and local teams
* Strong understanding of the UK and Irish markets, including consumer behaviour and media landscape nuances
* Technically proficient in using marketing platforms, measurement tools, and data analytics software (e.g. Excel, Looker, Google BigQuery)
* Experience in international or matrixed environments, with the ability to localise global marketing strategies effectively
* A strong track record in building high-performing, inclusive, and diverse teams, aligned with UK Equality, Diversity and Inclusion (EDI) principles
What the job involves
* We're looking for a dynamic Chief Marketing Officer to take the helm of a 50-strong marketing team and lead a $100m+ budget across all marketing functions
* With full ownership of customer acquisition, brand strategy, retention, and local campaign execution, you'll drive the next chapter of growth
* Operating at both strategic and hands-on levels to bring global and regional teams into alignment and position marketing as a true business growth engine
* If you're a visionary marketing leader eager to shape the future of our brand across the UK and Ireland, this high-impact executive role is your chance to ignite sustainable growth and make a lasting mark in our core European markets
* Develop and execute the UK and Ireland marketing strategy aligned with Wayfair's global priorities and local customer dynamics
* Own key growth priorities including:
* Customer and traffic acquisition
* Brand awareness and consideration
* Customer retention and loyalty
* Localization of the brand platform and voice
* Sit on the EU Leadership Team, partnering closely with senior executives in Category Management, Pricing, Finance, Operations, and Customer Service
* Act as the key link between local execution and global strategy, collaborating with the Global Marketing organisation, Storefront, Product, Engineering, Data Science, and the commercial leadership team
* Lead all marketing functions across:
* Performance Marketing: Paid Search (Google, Microsoft, CSS), Paid Social (Meta, Pinterest, TikTok, YouTube), Display/ Programmatic, Affiliates, App Marketing
* Brand & Awareness: TV, OOH, CTV, Audio (Spotify, Netflix), PR, Influencer & Organic Social
* CRM & Retention: Email, Onsite Marketing
* Creative & Production: Video, Copy, Art Direction, Design
* Merchandising & Promotions: Curated campaigns, Offers, and Promotions
* Lead a team of experienced senior managers and directors across marketing domains, with full people leadership and organizational development responsibility
* Manage partnerships with internal stakeholders and external agencies to ensure delivery excellence across all campaigns
* Leverage Wayfair's proprietary in-house martech stack and external tools including GBQ, Looker, Excel, Google Analytics, Google Marketing Platform
* Champion a performance-driven culture with rigorous marketing science methodologies:
* Marketing Mix Modeling (MMM)
* Multi-Touch Attribution (MTA)
* Incrementality testing and lift measurement
* Drive experimentation and continuous optimization across all channels to maximize impact