Role Description:
The Marketing & CRM Executive is responsible for executing and delivering marketing campaigns that drive growth, fan engagement, and revenue for Walsall FC. This role involves managing multi-channel marketing initiatives, including email, social media, website content, in-stadium promotions, and fan engagement strategies. A key focus is to drive growth and increase supporter engagement at all levels of the loyalty ladder. The role also includes delivering marketing materials across various platforms, such as the big screen, snap frames, and PA system, with an emphasis on matchday activation. Additionally, the Marketing & CRM Executive will also drive fan and customer engagement, and manage the PA announcer to enhance the matchday experience.
Key Tasks & Responsibilities:
* Plan and execute marketing campaigns to drive ticket sales, memberships, merchandise, hospitality, and event attendance.
* Ensure campaigns are effectively delivered across all club channels, including email, app, website, social media, in-stadium, and print materials.
* Work closely with internal teams to develop marketing plans that align with club objectives.
* Develop targeted engagement strategies to increase fan retention, matchday attendance, and long-term supporter commitment.
* Use CRM data to track fan behaviour, segment audiences, and deliver tailored marketing communications that enhance fan experience.
* Drive engagement and upward movement across all levels of the supporter loyalty ladder, from first-time attendees to lifelong supporters.
* Support matchday activities by creating and delivering marketing materials via the big screen, snap frames, and the PA system.
* Write PA scripts that promote upcoming campaigns, ticket offers, merchandise, and fan engagement activities.
* Oversee the PA announcer to improve matchday experience and ensure effective delivery of marketing messages on matchdays.
* Assist in the execution of fan engagement initiatives, such as contests, promotions, and announcements, to enhance the matchday experience.
* Ensure that marketing messages are consistent across all touchpoints and align with overall club campaigns.
* Manage the club's CRM system, ensuring data is clean and is used effectively for fan engagement and marketing campaigns.
* Deliver segmented and automated email marketing campaigns that drive engagement and revenue.
* Track and analyse email campaign performance, making data-driven recommendations to improve effectiveness.
* Produce high-quality marketing materials for digital and print campaigns using basic graphic design skills (Adobe Photoshop, Canva, or similar).
* Ensure all marketing visuals align with the club's brand guidelines and tone of voice.
* Collaborate with the Media Assistant and Media & Communications Manager to develop engaging promotional content.
* Upload artwork onto the M6 Midpoint Billboard in a timely manner, as per client briefs
About The Candidate
Person Specification:
Essential:
* Proven experience planning and delivering multi-channel marketing campaigns (digital, print, social, in-stadium).
* Experience using CRM/Digital Marketing platforms, segmenting audiences, and running targeted or automated email campaigns.
* Experience analysing campaign performance and using insights to optimise results.
* Experience managing projects, developing creative content, and coordinating across teams.
* Strong experience in copywriting for multiple channels Experience producing marketing materials aligned with brand guidelines, using tools like Photoshop or Canva.
Desirable
* An interest in football
* Experience in sports marketing, ideally within football or similar clubs.
* Experience with ticketing/hospitality systems.
* Experience supporting matchday fan engagement and delivering promotional initiatives.
* Experience implementing fan loyalty or retention programmes.
Safeguarding & Equality, Diversity, and Inclusion (EDI):
* To adhere to safeguarding and child protection policies, ensuring the welfare of children and young people.
* Behave inclusively and respectfully, reflecting the positive EDI values of the Club.
* All employees must undergo suitable DBS checks through the Club.