Job Description Position:
Reporting directly to the Chief Commercial Officer, the Business Intelligence Analyst will play a vital role in supporting the company's commercial activities. This position involves analysing market data, identifying key segments and targets, performance reporting and providing actionable insights to support strategic decision-making and commercial strategies. The ideal candidate will have a strong analytical background, proficiency in segmentation and targeting techniques and the ability to communicate complex findings in a clear and concise manner. The candidate will be comfortable working proactively and managing their own tasks, as well as confident collaborating with others and effectively communicating regularly with senior managers and the Executive Team
Key responsibilities:
Market Segmentati on:
Conduct detailed market segmentation analyses to identify distinct customer groups.
Within segments identify target clients and produc ts.
Targeting Strategies:
Develop and implement targeting strategies to focus on high-potential customer segments.
Work with the Marketing and Business development teams to ensure alignment of targeting efforts with overall business objectives.
Data Analysis and Reporting