TikTok Shop Strategy & Analytics - Merchandise Growth
Responsibilities
About the team
The UK MAI (Merchant Acquisition and Incubation) team is responsible for UK TikTok Shop merchant and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise growth. Focus areas include seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, using dashboards and reports to monitor progress, diagnose issues, and identify growth opportunities for business reviews and decision-making.
3. Drive short- and long-term business planning, collaborating with senior management to define strategic initiatives and develop structured proposals for growth.
4. Conduct data-driven research by synthesising insights to formulate actionable recommendations for near-, mid-, and long-term strategies, ensuring adaptability in a fast-changing environment.
5. Collaborate cross-functionally with stakeholders, managing dependencies and influencing decisions to enhance operational efficiency and drive change.
Qualifications
Minimum Qualifications
* Bachelor’s degree or above, with experience in business analysis, CRM analysis, or data analytics, preferably in e-commerce.
* Strong analytical and problem-solving skills to interpret data, identify growth opportunities, and propose data-driven solutions.
* Results-driven, adaptable, with a strong sense of ownership, entrepreneurial mindset, and ability to work in a fast-paced environment.
* Excellent communication and collaboration skills, capable of synthesising insights, influencing stakeholders, and driving decisions.
* Hands-on and execution-focused, willing to tackle operational challenges and optimise processes.
Preferred Qualifications
* Proficiency in SQL, R, or Python, with familiarity in BI tools like Tableau or Power BI.
About TikTok
TikTok is a leading platform for short-form mobile videos. Our mission is to inspire creativity and bring joy, with headquarters in Los Angeles and Singapore, and offices worldwide.
Why Join Us
We foster creativity, innovation, and growth, embracing challenges and fostering an 'Always Day 1' mindset. Join us to create value, inspire, and grow together.
Diversity & Inclusion
We are committed to creating an inclusive environment that values diverse skills, perspectives, and experiences, reflecting the communities we serve.
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