About Us
Located in Milton Keynes, F&F Stores is a rapidly expanding e‑commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep.
Our high‑quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular e‑commerce marketplaces and our own e‑commerce website.
* Location: Office-based, in Milton Keynes
* Contract: Full-time, Permanent
* Salary: Up to £32,000
* Working hours: 40 hours/week
* Our LinkedIn: https://www.linkedin.com/company/f-and-f-stores-ltd
Role Overview
If you are a proactive and skilled Amazon PPC Executive looking for a challenging role within a dynamic business, we want to hear from you! This role would suit a marketing professional with 3 years of industry experience and a genuine passion for Digital Marketing and Pay Per Click. We need a hardworking and confident candidate with excellent communication ready to jump in and contribute to success! The Amazon PPC Executive requires a combination of technical expertise, analytical skills, and strong communication and collaboration abilities.
Key Duties
* Keyword research – conduct keyword research to identify relevant and high‑traffic keywords to target in ad campaigns.
* Campaign creation – create and launch PPC campaigns on Amazon using tools such as Amazon Advertising Console.
* Ad copywriting – write compelling ad copy that accurately represents the product and entices customers to click on the ad.
* Bid management – monitor and adjust bids to ensure that campaigns are performing optimally while staying within budget.
* Campaign optimisation – analyze campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
* Reporting and analysis – analyze performance data to identify trends and opportunities for improvement and communicate results with the assigned team and managers.
* A/B testing – conduct A/B tests to determine the most effective ad copy, keywords, and targeting strategies.
* Budget management – manage advertising budgets to ensure that spending is aligned with business goals and objectives.
* Competitive analysis – analyze competitor advertising campaigns to identify areas of opportunity and competitive threats.
* Staying up‑to‑date with industry trends, new advertising formats, and changes to Amazon’s advertising platform.
Required Skills
* PPC advertising expertise – a deep understanding of pay‑per‑click advertising principles and best practices, as well as experience managing PPC campaigns on Amazon or other platforms.
* Data analysis and reporting – strong analytical skills to analyze campaign performance data and produce reports that clearly communicate results and insights.
* Keyword research – knowledge of keyword research tools and techniques to identify relevant and high‑traffic keywords for targeting in ad campaigns.
* Ad copywriting – ability to write compelling and effective ad copy that accurately represents the product and entices customers to click on the ad.
* Bid management – experience managing bid strategies and budgets to ensure optimal performance of advertising campaigns while staying within budget.
* Campaign optimisation – ability to analyze campaign data and make adjustments to improve performance, such as adjusting targeting, ad placement, and ad copy.
* Communication and collaboration – strong communication and collaboration skills to work effectively across the business, such as marketing, sales, and other product teams.
* Attention to detail – ability to pay close attention to detail and ensure that campaigns are set up and managed correctly to maximise their impact.
* Continuous learning – a willingness to stay up‑to‑date with industry trends, new advertising formats, and changes to Amazon’s advertising platform.
Benefits
* Casual dress
* On‑site parking
* Regular social events including summer and end‑of‑year parties
* Spontaneous employee well‑being treats
* Vouchers at Christmas to shop with F&F
* Staff purchases
* NEST pension
* Private medical insurance with Vitality health, with various benefits including discounts on a gym membership.
* Canteen
* Company events
* Employee discount
* Free parking
* Private medical insurance
Job Type
Permanent
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