Senior Paid Media Analyst
Hybrid Working – 3 Days in the Office, 2 Days from Home
Placr Recruitment are looking for an experienced Senior Paid Media Analyst to join a growing and innovative digital marketing agency based in Brighton. This is an excellent opportunity for a commercially minded Paid Media professional who is passionate about delivering outstanding results across a diverse portfolio of eCommerce and lead generation clients.
This role offers genuine career progression, with the opportunity to move into either a people management or account management position in the future, whilst helping shape the strategic direction of the Paid Media department.
Key Responsibilities
* Create, manage and optimise Paid Media campaigns across Google Ads and Microsoft Ads.
* Conduct keyword, audience and competitor research to support campaign strategy.
* Collaborate with Organic, Data, Creative and Technical teams to deliver integrated marketing strategies.
* Manage campaign budgets, pacing and bidding strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth.
* Continuously optimise targeting, audience segmentation, ad copy, landing pages and account structures.
* Monitor campaign performance daily, identifying trends, opportunities and areas for improvement.
* Build strong client relationships and act as a trusted point of contact.
* Analyse performance data using Google Analytics 4, Google Ads and Looker Studio.
* Work alongside Data teams to ensure accurate tracking, attribution and reporting.
* Conduct A/B testing across creative assets, landing pages, audiences and bidding strategies.
* Support conversion rate optimisation (CRO) initiatives.
* Produce detailed performance reports and present insights and recommendations to clients.
* Assist with audits for existing and prospective clients.
* Support forecasting, budget planning and seasonal campaign strategies.
* Review and optimise product feeds within Google Merchant Center.
* Stay up to date with industry trends, platform developments and AI-driven marketing tools.
* Contribute to team development, knowledge sharing and process improvements.
Skills & Experience Required
* Strong experience managing Google Ads and Microsoft Ads campaigns.
* Excellent knowledge of Google Analytics 4.
* Experience managing Search, Shopping, Performance Max and Remarketing campaigns.
* Strong understanding of attribution models, conversion tracking and enhanced conversions.
* Experience using Google Tag Manager, Consent Mode and tracking solutions.
* Ability to interpret campaign data and provide actionable recommendations.
* Experience with budget management, bid strategies and ROI optimisation.
* Proficiency in Looker Studio and performance reporting.
* Strong analytical and problem-solving skills.
* Experience writing high-performing ad copy.
* Knowledge of A/B testing methodologies.
* Excellent communication and presentation skills.
* Strong client relationship management experience.
* Commercially aware with an understanding of wider business objectives.
* Ability to manage multiple campaigns and priorities simultaneously.
* Understanding of CRO principles and customer journey optimisation.
* Knowledge of AI-driven campaign management and automation tools.
* Proficiency with Microsoft Office and Google Workspace.
Desirable
* Experience with Paid Social platforms including Meta, LinkedIn or TikTok.
* Experience with Programmatic Advertising.
* Experience managing eCommerce campaigns.
* Knowledge of Google Merchant Center and product feeds.
* Experience in forecasting, media planning and budget management.
Benefits
* 28 days annual leave plus bank holidays
* Hybrid working model
* Central Brighton office location
* Enhanced maternity, paternity, adoption and sick pay
* Employee Assistance Programme (EAP)
* Scottish Widows pension scheme
* Personal development plan with bi-annual reviews
* Annual salary review
* Office closure between Christmas and New Year
* Eye test vouchers
* Ongoing training and development opportunities
* Employee referral bonus scheme
* Regular company social events
* Summer and Christmas parties
* Amazon voucher on your birthday
* Complimentary artisan coffee, fruit, cakes and treats
* Strong culture of internal promotion and career progression
Salary: Competitive, dependent on experience
Location: Brighton (Hybrid Working)
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