MAC Recruit Group Ltd provided pay range
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Specialist Marketing Recruiter | Associate Director | Linking UK businesses with exceptional marketing & digital professionals | 80+…
Digital Marketing Manager
Glasgow – Hybrid (2 office days)
Up to £50,000 + Benefits
Mac Recruit Group is working with a growing business in the drinks industry, seeking an experienced Digital Marketing Manager to lead digital strategy across a portfolio of D2C ecommerce sites. This is a great opportunity for a commercially driven digital marketer to take ownership of digital acquisition, retention, and performance channels within an established, product-led environment.
You'll have the chance to shape the digital roadmap and play a key role in driving online growth for a drinks portfolio.
The Role:
Our client is looking for a digital marketing specialist with strong D2C experience to lead, plan, and optimise multi-channel campaigns that grow customer acquisition and retention, delivering measurable commercial results.
Responsibilities:
* Develop and deliver digital marketing strategies across ecommerce sites.
* Manage acquisition and retention channels including SEO, PPC, social, email and affiliates.
* Build and maintain an annual marketing and promotional calendar.
* Track key performance metrics and optimise tactics based on insights.
* Oversee relationships with external agencies and marketing partners.
* Collaborate with creative teams to develop engaging digital content and assets.
* Keep ahead of digital trends and identify new opportunities for growth.
* Work closely with product, operations, and commercial teams to align priorities.
Requirements:
* Strong D2C/Ecommerce digital marketing experience(within drinks is a bonus).
* Knowledge across key digital channels: SEO, PPC, paid social, email, and affiliates.
* Proficiency with platforms such as Shopify, Klaviyo, GA4, and Meta Ads.
* Comfortable owning a marketing calendar and delivering against KPIs.
* Strong commercial acumen and analytical mindset.
* Confident managing multiple projects, agencies and deadlines.
* Collaborative, proactive, and naturally curious about digital trends.
The Package:
* Salary up to £50,000.
* Hybrid working, typically 2 days in the office (you must be Central Belt-based).
* Flexible working options.
* Enhanced private pension scheme.
* Enhanced annual leave entitlement.
* Comprehensive health, medical and wellbeing programme.
* Birthday and Christmas vouchers.
* On-site parking available.
Our client values diversity and inclusion, enhancing our team's effectiveness and client service. As an equal opportunity employer, they ensure fair treatment for all candidates regardless of background.
Please Note:
All applicants must be located in Glasgow or within a commutable distance and must have a permanent right to work in the UK without visa restrictions. A car would be beneficial due to location.
How to Apply:
Apply via LinkedIn to be considered for this role, alternatively you can reach out to Brian via email with your CV – brian@macrecruit.co.uk
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Advertising
* Industries
Beverage Manufacturing, Retail, and Marketing Services
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