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The Scotsman Group - Central Office, Hamilton House, 70 Hamilton Drive, Glasgow, Lanarkshire, G12 8DR
Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with a collection of over 40 venues across Scotland including bars, restaurants, hotels, and more.
We are looking for an experienced and talented Social Media Manager to be part of the in-house marketing team. You will be responsible for the overall management of all Edinburgh Scotsman Hospitality venues’ social media channels.
What is in it for you?
As part of Scotsman Hospitality, you will have access to the following benefits:
* Wagestream – Stream up to 40% of your pay as it is earned and set automatic savings to support your financial wellbeing.
* 30% off food and cinema tickets across all venues in Scotland.
* Hotel and apartment discounts.
* Access to Scotsman Perks Benefits Portal.
* Flexible working opportunities.
* Career development through the Scotsman Steps training programme.
The Role:
* Working towards KPIs such as growing followers, increasing interactions, and boosting pre-booked sales and revenue.
* Collaborating with venue operations, in-house photographer, and videographer to ensure high-quality content, focusing on strategy to grow social media reach and impact.
* Developing and executing social media plans for venues with specific targets, ensuring posts are visually appealing and showcase venue USPs, working with the design team on templates.
* Planning and overseeing photography and videography sessions, writing briefs, and attending shoots to ensure top-quality content.
* Expanding TikTok presence across relevant sites, monitoring content, and providing training and support.
* Generating new ideas for nights, Instagram moments, and customer experiences to keep content fresh.
* Collaborating with the Head of Digital Marketing on projects like influencer marketing and competitions to ensure successful implementation.
The Person:
The ideal candidate will have:
* A degree in marketing, communication, business, or similar, or equivalent experience.
* Active knowledge of hospitality marketing trends and tools.
* Deep understanding of social media marketing, especially Instagram and TikTok, including features like reels, polls, swipe-ups, and scheduling tools.
* A keen eye for aesthetics and ability to produce high-quality photos and videos.
* Ability to communicate effectively with designers regarding graphics; familiarity with Canva or similar tools is a plus.
* Confidence in social media outreach, including engaging with customers and influencers via likes, comments, and DMs.
In return, we offer a competitive salary, generous benefits, flexible hours, and the chance to work on exciting brands in Scotland.
The Process:
If you believe this role is right for you, apply now, and a member of our HR team will be in touch.
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