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Director of marketing and communications

The King’s School Canterbury
Marketing director
Posted: 25 May
Offer description

The Marketing and Communications Team at The King’s School Canterbury plays a central role in shaping the School’s reputation, driving pupil recruitment, and strengthening engagement across its global community. The team integrates brand, admissions, digital strategy, and internal communications to shape King’s external presence and foster strong internal engagement. The School has experienced significant growth in recent years, including expansion in the day pupil market. This momentum is reflected in innovations such as flexi-boarding, the opening of a new Day House, and a recently announced partnership with Spring Grove Prep School - all signalling its forward-looking and accessible approach. In an increasingly competitive and digitally disrupted environment, the Marketing Team is focused on ensuring King’s remains visible, distinctive, and compelling to prospective families. Marketing is closely aligned with Admissions, supporting enquiry generation, event attendance, and conversion throughout the recruitment journey. Recent activity has driven strong growth in digital engagement, including a step-change in social media reach and expanded use of video and campaign content. Looking ahead, priorities include optimising for AI and search, refining a more vibrant and engaging social media presence, and building stronger earned media. Alongside this, the team continues to deliver high-quality, multi-channel campaigns that bring the King’s story to life with clarity and impact. The School now seeks an outstanding Director of Marketing and Communications to lead this next phase. This senior role spans King’s Senior School, Junior King’s, the International College, and the wider family of overseas schools. Working closely with senior leadership, governors, and Admissions - and supported by a Head of Marketing, Graphic Designer, and Content Creator - the Director will deliver a fully integrated, insight-led strategy, combining creativity with measurable impact. Success will depend on agility, collaboration, and a clear focus on outcomes: attracting the next generation of pupils, strengthening reputation, and ensuring King’s stands out on a global stage. For further information and to apply online, please visit: Current Job Vacancies • The King's School, Canterbury Closing date: 9.00am on 8 June 2026. Provisional first interview date: 11 and 12 June 2026. Second interviews: 17 June 2026. The King’s School is committed to ensuring the highest levels of safeguarding and promoting the welfare of our pupils, and we expect all our staff and volunteers to share this commitment. We adopt a fair, robust and consistent recruitment process which is in line with the statutory Keeping Children Safe in Education guidance. This includes online checks for shortlisted candidates. All offers of employment are subject to an Enhanced DBS check, references, and where applicable, a prohibition from teaching check.

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