Job Description
Responsibilities
Own and drive on-ground marketing operations for stores, focusing on overall store performance and growth.
Plan and execute customer acquisition activities such as sampling and leaflet distribution for store openings and daily operations.
Collaborate with shopping malls to secure advertising placements and exposure resources, and manage negotiation, execution, and ongoing maintenance.
Identify underperforming stores and develop targeted improvement strategies, ensuring execution, tracking, and optimization.
Develop and operate B2B scenarios such as corporate catering and afternoon tea programs to build sustainable revenue channels.
Leverage and convert mall staff and surrounding traffic into store customers to improve organic footfall and conversion.
Requirements
Experience in F&B or retail, with a strong understanding of store operations; frontline or regional experience is preferred.
Strong commercial sense with the ability to design and execute growth strategies independently.
Proven ability in resource integration and business negotiation.
Data-driven mindset with strong analytical and optimization capabilities.
Highly execution-oriented and willing to work closely with frontline operations.
岗位职责
负责品牌在门店侧的“地面市场动作”，围绕门店生意增长开展整体运营与推进。
覆盖门店开业及日常经营场景，策划并落地派单、试饮等拉新活动，提升客流与转化。
对接门店所在商场，持续获取广告位及免费曝光资源，完成商务谈判、执行落地及长期维护。
针对业绩中部及尾部门店，制定针对性的提升策略，并推进执行、跟踪结果及复盘优化。
拓展并运营企业端场景，包括下午茶、团餐等，建立稳定的B端增长渠道。
挖掘并转化商场内部员工及周边人群资源，提升门店自然流量利用效率。
任职要求
具备餐饮或零售行业经验，理解门店经营逻辑，有一线运营或区域市场经验优先。
具备较强的市场运作能力和生意敏感度，能够独立制定并落地增长策略。
具备资源整合及商务谈判能力，能够推动商场及外部合作资源落地。
具备数据分析与复盘能力，能够基于结果持续优化策略。
执行力强，能长期深入一线推动业务结果落地。