Description Overview
We are looking for a Digital Marketing specialist who will be supporting the Digital Marketing team through an array of projects around Digital Shelf, content, analytics, tagging, SEO, e‑retailer, website implementations across our multiple brands.
You must be results driven, creative, organised, love data and be passionate about improving insight and performance. We are not looking for someone being an expert across all Digital Marketing areas, but we would expect basic understanding and eagerness to learn and get involved.
Scope of the Role
Digital Media
* Facilitate SEO strategy execution in support of brand strategies and objectives
* Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement digital marketing excellence across the board
* Support the team with UTM tagging creation and implementation
Digital Shelf Content
* Be a key stakeholder in the development and implementation of our Digital Shelf strategy, working closely with the Content Senior Manager
* Become the main POC for internal and external stakeholders. Building relationship and visibility will be important to understand priorities, support needed and implementation. You will oversee the relationship with Brandbank and online retailer teams to ensure project delivery
* Be proactive on identifying current content gaps and driving projects to rectify, deploy and measure project success with impact on sales
* Ownership of the monthly, quarterly and ad‑hoc Profiter Digital Shelf reports and analysis
* Manage DS content development workstreams supporting our online sales growth across both our branded and OL portfolios
* Lead our Product Review creation program by prioritising key brands and managing all relevant teams and partners to ensure timely project delivery and grow online visibility
* Deploy UK learnings and best practices across the rest of our North Europe cluster
Web & Analytics
You will engage with a variety of data sources that you will need to understand to build actionable recommendations for the team (think GA4, Amazon Advertising, IRI, shopper data, Profitero).
* Work closely and collaboratively with local and global stakeholders to ensure our web assets are up to date
* Analyse digital data to identify trends and insights that can inform marketing strategies and tactics
* Own social listening insight analysis and delivery to both local and global teams for our key categories
* Collaborate with team members to drive the collection, integration, and analysis of data from various sources,including web analytics, social media, email marketing and advertising campaigns
* Develop and maintain data dashboards and reports that effectively share insights to stakeholders
* Conduct regular analysis of website traffic, engagement metrics, conversion rates and other key performance indicators to identify areas for optimisation
* Provide recommendations for improving owned assets user experience based on analytics
* Monitor and report on industry trends related to digital marketing, analytics and consumer behaviour
Experience Required
* 2+ years experience in digital marketing
* Experience on analytical platforms such as Profitero, GA4, social listening tools preferred
* FMCG or healthcare experience preferred
Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.
Find out more about Total Rewards at Perrigo.
Hybrid Working Approach
We love our offices and the setting they provide for in‑person collaboration and celebration. But we also appreciate the opportunity to work remotely which can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.
We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or other characteristics protected by law.
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