Senior Insight Analyst Location: Midlands - Hybrid (2 days in office)
Start Date: ASAP
A well-established UK industrial distribution organisation operating in a high-SKU complexity environment. The business serves diverse customers across multiple sectors, managing extensive product catalogues, complex pricing structures, and sophisticated supply chain operations.
With significant investment in data infrastructure and analytics capabilities, the company is building a forward-thinking analytics function that champions data-driven decision-making across all business areas. This is an opportunity to join during a transformational period where data literacy and commercial insight are becoming core to competitive advantage.
This is a unique opportunity for a versatile and proactive Senior Insight Analyst who thrives on solving diverse business challenges through data. You will act as a critical data partner across the entire organisation - from warehouse operations to eCommerce - delivering insights that drive measurable commercial impact.
The role blends analytical depth with business acumen, storytelling, and a passion for empowering others to use data confidently. You will work with stakeholders at all levels of data literacy, translating complex analysis into clear, actionable recommendations that shape strategic decisions.
You will have variety - one day analysing pricing and profitability, the next helping the eCommerce team optimise digital performance or supporting finance with margin analysis.
Cross-Functional Analysis & Business Partnering
Serve as the go-to data consultant for teams across the business, supporting stakeholders with varying levels of data literacy
Deliver insights spanning logistics efficiency, inventory turnover, sales performance, and marketing campaign effectiveness
Partner closely with senior leaders to shape strategic decisions through evidence-based analysis
Translate findings into clear, actionable stories through compelling data visualisations and presentations
Provide strategic recommendations that drive operational improvements and commercial outcomes
FP&A and Financial Analysis Support
Support the finance team with data for financial planning, analysis, and reporting
Analyse pricing effectiveness, rebate performance, and profitability drivers
Data Advocacy & Education
Promote a culture of data-driven thinking across the organisation
Develop analyses that demonstrate the value of key metrics and evolve into repeatable reports
Help colleagues interpret data and leverage existing tools to answer their own questions
Work hands-on with the company's modern data platform
Use SQL for querying and joining large, cross-functional datasets
Apply Python for advanced analysis, data manipulation, and process automation
Build and maintain Power BI dashboards for ongoing business monitoring
Pricing & Margin Analysis: Contract/matrix pricing, price realisation, rebate effectiveness
Customer & Product Profitability: SKU-level analysis, cost-to-serve modelling
Order-to-cash cycle analysis, payment terms optimisation
Customer lifecycle analysis, RFM segmentation, promotion effectiveness
Web & eCommerce: Google Analytics, digital funnel optimisation, online conversion drivers
Strong proficiency in SQL for data extraction, transformation, and complex queries
Advanced Excel skills for day-to-day analysis (pivot tables, VLOOKUPs, complex formulas)
Experience with Power BI or Tableau for dashboarding and visualisation
Familiarity with Python for analytical workflows and automation (pandas, numpy)
Proven background in a data analyst or business intelligence role
Track record of delivering actionable insights that influenced business decisions
Exposure to ERP systems (SAP, Microsoft Dynamics, Oracle)
Experience with Salesforce and Google Analytics
Understanding of inventory management principles and financial metrics
Strong business acumen and the ability to connect insights to commercial outcomes
You will join a forward-thinking organisation that values curiosity, collaboration, and commercial impact. Genuine variety - work across multiple business functions rather than being siloed in one area
Strategic influence - partner with senior leadership to shape business decisions
Professional development - exposure to modern data platforms and diverse analytical challenges
Visible impact - see your insights directly influence company performance
Growing function - help build and shape the analytics capability
Hybrid flexibility - balance office collaboration with remote working
This is a role for someone who loves the variety of business problems, wants to move beyond pure reporting into strategic insight generation, and is excited to play a visible role in shaping an organisation's data culture.
Technical assessment (SQL-focused)
Send your CV to Mohammed Buhariwala or connect on LinkedIn to learn more about this opportunity.
Keywords: Senior Insight Analyst, Data Analyst, Business Intelligence Analyst, SQL, Power BI, Tableau, Python, Distribution Analytics, Wholesale Analytics, Inventory Analytics, Supply Chain Analytics, eCommerce Analytics, Data Visualisation, Business Insights, FP&A, Midlands, Hybrid