About us
AM London, and our brand Threadbare was built out of something personal – a bond between father and daughter, and a shared love of fashion passed down through generations. What began as a family passion has grown into a British brand recognised for its commitment to Trusted Style and Honest Value.
Based in Manchester, the heart of the UK’s fashion and textile industry, Threadbare continues to design with one clear purpose: to create clothing that combines elevated design, everyday wearability, and lasting quality. Built for the everyday wardrobe, Threadbare is proud to be stocked in iconic fashion marketplaces including Next, ASOS and Zalando – bringing our vision of Trusted Style and Honest Value to customers across the world.
About the role
As the Senior Creative and Campaign Lead, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance brand image, brand awareness, customer acquisition, and overall sales. You will collaborate cross-functionally to ensure that marketing initiatives align with business objectives, elevate the brand, and create a memorable customer experience.
You will lead Content, Community, Creative, PR, and Partnerships, collaborating closely with the wider leadership team to guide all marketing channels and growth activities. This is a high-impact role for a strategic, creative, and results-driven marketing leader ready to define the brand’s voice and make it unmistakably recognised in the market.
About you
* Proven experience in a senior marketing role within the e-commerce fashion industry.
* Experienced in leading marketing functions with a varied channel mix.
* Exceptional leadership and team management skills. Our culture is important to us.
* Creative thinker with a passion for staying ahead of industry trends.
* Strong understanding of digital marketing trends and channels.
* Ability to present and collaborate with Senior Leadership teams.
* Great communicator & ability to succinctly explain complicated problems in the simplest way.
* Management capabilities with the ability to build and bring together a diverse and varied team.
* Flexible and resilient.
* Experience in apparel retail (DTC essential, B2B welcomed).
* Ability to work in a changeable environment in a business that has grown at speed and continues to evolve its processes, structures, and working environment; must be willing to adapt.
Key responsibilities
* Strategic Planning: Develop and implement a world-class growth marketing strategy that aligns with the brand’s overall objectives.
* Storytelling: Champion the art of brand storytelling across every channel and campaign, ensuring our narrative connects emotionally with customers and builds long-term brand loyalty.
* Brand Development: Working closely with our Founder, maintain and develop brand image, ensuring consistent brand positioning across all touchpoints.
* Community: Lead the growth of our community across socials, influencer partnerships, affiliates, and retention activity.
* Creative Leadership: Drive the overall creative vision for the brand, working closely with the wider team to bring that vision to life. Develop unique, standout concepts that elevate the brand, set it apart in the market, and ensure consistent, world-class creative output across all channels.
* PR: Work with the PR function in cultivating strategic relationships with key media partners to drive awareness and credibility through effective brand storytelling.
* Performance: Collaborate with the Product & Commercial teams to ensure an optimal mix of paid:organic traffic and to provide the website and paid media channels with high-performing creative assets.
* Budget Management: Manage the marketing budget, ensuring cost-efficiency and maximum impact.
* Analytics & Reporting: Provide regular reports to the senior leadership team, highlighting key performance indicators and areas for improvements.
Our benefits
* 25 days annual leave + 8 bank holidays, plus your birthday off
* Generous 40% staff discount and sample sales
* 25% friends and family discount
* Company Pension Scheme
* Length of Service Awards
* Enhanced Maternity and Paternity pay
* Some flexibility of your working hours