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Campaign & strategy marketing manager

Portsmouth
Marketing manager
Posted: 30 July
Offer description

The Role: Due to the success of our business, we are looking to recruit a Campaign & Strategy Marketing Manager. You will be Leading a team of two and responsible for developing and implementing inbound marketing strategies in partnership with our campaign managers, to create engaging content that speaks to toob’s customers at every stage of the buying journey, with a focus on driving greater brand awareness, penetration and ultimately, orders. You’ll combine strategic thinking with analytics, using data to target the right people at the right time. You'll also develop persona and community-first strategies to ensure highly targeted marketing. A key part of the role involves supporting the rollout of new propositions and processes, delivering well-planned campaigns across traditional channels. You’ll work closely with the wider marketing team to ensure brand consistency and with key stakeholders to maximise impact .We’re looking for someone strategic, with experience in media buying, budgeting, and the full marketing mix, from research to campaign execution. You’ll help shape marketing roadmaps across our established and newly launched areas .You should be confident using research models (PESTLE, SWOT etc.) and local data (ONS) to build personas and local insights and used to reviewing campaign performance to inform future plans. If you are looking to make a difference, thrive in a growing business and share our ambition, we would love to hear from yo u! As our Campaign & Strategy Marketing Man ager your key responsibilities w ill: Take ownership of traditional marketing roadmap, working closely with key stakeholders and 3rd party suppliers to deliver a comprehensive marketing plan and media buying str ategyTake ownership of the traditional marketing landscape for all new propositions and products, being a key stakeholder in the delivery of these against set dead linesBe responsible for creation and delivery of a marketing community-first str ategyDevelop and implement personas to deliver more targeted campaigns and content strategies leading to stronger conver sionsImplement clearer monitoring and analysis of traditional channels – understanding impact and adjusting as necessary on a town-by-town basisManage and mentor campaign marketing team of two, providing support and development to team members and ensuring company policies and procedures are fol lowedManage traditional budget, ensuring we’re spending in areas that provide strong awareness and/o r ROITake ownership of full end-to-end campaign rollout from ideation, channels of execution and reporting of successes and learnings – encompassing all channels, traditional and di g ital What you’ll bring to toob: Highly proficient with Microsoft Office inc. Word, Excel and Pow erPointExperience in campaign creation and p lanningStrong knowledge and contacts in media buyingProven ability to create detailed marketing campaign plans, based on market understanding, trends and r esearchA strong analytical and data-led mindsetAbility to work both strategically, analysing performance and providing next steps and recommendations to improve brand awareness, while also being hands on, working with the marketing team to deliver upon recommen dationsAbility to multi-task and pri oritisePrevious experience of managing a team to drive results with the ability to support and inspireExcellent organisational and communication skillsStrong project management skillsStrong problem-solving abilityAbility to multi-task and prioritise tasks in a fast-moving envi ronmentBe able to meet strict de adlinesPossess great communication skills; resourceful and a team p layer Technical / Professional Qualifica tions: More than 8 years hands of marketing exp erience5 years of management experience in a campaign marketi ng teamMarketing, English or Technical degree (or higher), CIM qualification or equivalent working exp erience What we o f fer you! A positive, collaborative, and supportive work en vironmentGenerous C ommissionAnnual leave - 25 daysAnn ual BonusGrou p PensionGroup Critica l IllnessPrivate Medic al SchemeDevelopment oppo r tunities Family Friendly BenefitsEnhanced maternity & adoption pay – up to 6 months full payEnhanced paternity leave and pay – up to 3 weeks full pay

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