Area Sales Manager – North
Join our external sales division to expand our activities and support the launch of our latest products in 2026.
Responsibilities
* Manage and develop relationships with existing and future clients.
* Identify the needs of the client and deliver solutions based on their expectations and specifications.
* Own, manage and report on KPI targets.
* Take total ownership and development of an opportunity pipeline.
* Present detailed sales figures and commitments at monthly meetings.
* Provide monthly sales reports.
* Provide product innovation feedback from customer interactions.
* Promote and maintain the company brand, vision and standards.
* Acquire new customers via additional routes to market for new product lines.
* Plan and conduct face‑to‑face meetings with clients, prospects and fellow professionals.
* Maintain existing loyal client base and further develop relationships.
* Champion the Simmonsigns products and promote the solutions we provide.
* Offer technical advice, training and service support, including product management.
* Work at trade events, seminars and exhibitions to increase awareness.
* Partner with internal customer service and supporting teams.
* Report directly to the National Sales Manager.
* Produce detailed sales and business plans.
* Respond and support the tender process.
* Work closely with the Marketing Department to deliver against the company plan.
* Effectively navigate and utilise CRM software to manage and maintain client relationships, ensuring accurate and timely reporting.
Profile
* Professional relationship management experience and strong communication skills.
* Ability to identify sales and commercial opportunities.
* Proven track record of account and sales management.
* Technical understanding of electrically installed products.
* Strong presentation skills, presenting at all levels of a business.
* Ability to connect with the trade and provide specific detailed consultation.
* Highly motivated team player who takes ownership of individual tasks.
* Exceptional attention to detail and solution‑oriented mindset.
* Articulate, uses common sense and has confidence in their abilities.
* Flexibility to travel as needed.
* Desired experience:
* Understanding of commercial and contractual tender development.
* Customer service and complaint handling processes.
* Understanding and use of IT systems.
What We Offer
* Owner‑managed, mid‑sized family company.
* Competitive salary and annual bonus package.
* Company car.
* Individual personal development and technical training.
* Auto‑enrolment pension scheme.
* 25 days holiday.
Area Coverage
* Yorkshire & the Humber
* North West England
* North East England
* North Wales
* Midlands (West & East)
* Cumbria
* Isle of Man
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