Overview
Job Title: Head of Brand
Salary: Competitive (DOE)
Location: Manchester - Hybrid (4 days in office / 1 day remote)
Skills: Brand Strategy, Creative Direction, Campaign Leadership, Cultural Insight, Team Management, Storytelling, Marketing Innovation
About the Role
A bold, culture-led fashion and lifestyle brand is looking for a Head of Brand to reignite its creative spirit and drive the next phase of its evolution.
If you\'re a creative strategist who builds worlds: someone who blends instinct with insight and can turn ideas into culture: this is your opportunity to shape a brand that thrives on creativity, energy, and rebellion.
Key Responsibilities
* Lead brand vision and strategy: Define and evolve the brand\'s creative direction, positioning, and tone across all channels.
* Own campaign delivery: Oversee go-to-market strategies for launches, ensuring cohesive storytelling and high-impact creative execution.
* Drive creative direction: Manage the visual and tonal identity across campaigns, social, influencer, PR, and events.
* Strategic planning: Build and maintain a long-term brand roadmap, tracking performance metrics such as awareness, engagement, and sentiment.
* Collaborate cross-functionally: Align creative, marketing, and e-commerce teams to deliver consistent messaging and impactful campaigns.
* Team leadership: Mentor and manage the creative and marketing team, fostering collaboration, innovation, and growth.
* Manage external partnerships: Work with agencies, freelancers, and production partners to deliver best-in-class creative output.
* Innovate culturally: Keep the brand ahead of trends by exploring new storytelling formats, collaborations, and cultural moments.
* Oversee process and performance: Manage budgets, timelines, and workflows to ensure timely, high-quality delivery.
Who You Are
* 5+ years\' experience in brand, creative, or marketing leadership within fashion, lifestyle, or youth-culture brands.
* Expert in cross-channel brand storytelling and campaign delivery.
* Confident managing teams, creative processes, and agency relationships.
* Deep understanding of social-first and culturally driven content.
* Strategic, curious, and unafraid to take creative risks.
* A strong communicator with an ability to inspire and lead.
If you\'re ready to take the reins of a brand with attitude: shaping its voice, driving creative energy, and building cultural impact, I\'d love to hear from you.
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