I’m recruiting on behalf of a well-established, family-owned food business for an experienced Regional Sales Manager to cover the East of Scotland, with a focus on Edinburgh and Aberdeen. This is an excellent opportunity for a sales-driven professional with foodservice or hospitality experience to manage and grow a portfolio of high-profile existing accounts, while also identifying and developing new business opportunities within the hospitality and premium catering sectors. As Regional Sales Manager, you will be responsible for driving sales growth, strengthening customer relationships and increasing brand presence across your region. This is a field-based role, working remotely with customers, with monthly travel to the Ayrshire head office.
You’ll work closely with commercial kitchens and food-led businesses, using menu insight and customer understanding to identify opportunities and deliver high-quality food solutions from a specialist production and distribution operation.
Key Responsibilities
Maximise revenue and profit from existing customer accounts
Identify and develop new business opportunities within hospitality and premium catering
Build strong, long-term relationships with key decision-makers
Develop tailored sales strategies, product mixes and business plans for each account
Prepare and manage accurate budgets, forecasts and performance reports
Conduct regular face-to-face customer meetings and performance reviews
Prepare and present business proposals and follow through on agreed actions
Negotiate and maintain customer product files
Drive sales growth at unit level in line with agreed head office arrangements
Achieve agreed KPIs across sales, margin, retention and new business
Package & Benefits
Salary £40,000–£45,000
£5,000 car allowance plus mileage
20% bonus paid quarterly based on sales targets
Enhanced annual leave
Birthday day off
Private medical insurance
Company pension scheme
Employee rewards scheme
Death in service cover
Requirements
Full UK driving licence
Minimum 2 years’ experience as a Sales Manager within foodservice or a similar industry
Strong commercial awareness and a proactive, results-focused approach
Excellent communication and relationship-building skills
Confident using Excel, Outlook, Word and PowerPoint
Well organised with strong attention to detail and the ability to work independently
Does this sound like a role for you? Then why not apply?