Description
This role will support the execution and optimisation of CRM campaigns across the UK and EMEA, delivering customer-led communications throughout the ELEMIS customer journey.
Acting as a key link between cross-functional teams including Brand Creative, Trading and Data, the CRM Executive will ensure campaigns are delivered on time, on brand and to a high standard. They will assist in campaign planning, segmentation, performance analysis and reporting, while contributing to lifecycle marketing initiatives and ongoing optimisation. This role is essential to driving engagement, retention and revenue through data-led CRM activity, while supporting the wider team as we scale.
Key Responsibilities
* Support the end-to-end execution of UK and EMEA email and SMS campaigns, managing activity from initial brief through to deployment and QA, with growing ownership of campaign delivery.
* Collaborate closely with Brand Creative and Trading teams to optimise messaging, content and layout for CRM channels, ensuring all communications align with brand guidelines and commercial objectives.
* Coordinate campaign workflows across multiple stakeholders, maintaining timelines and ensuring accurate, timely delivery in line with the global marketing calendar.
* Build and deploy audience segmentation for CRM campaigns, leveraging customer data and behavioural insights to deliver targeted and personalised communications.
* Support the development and execution of lifecycle marketing programmes, including welcome, retention, reactivation and VIP journeys.
* Monitor campaign performance against key KPIs including revenue, engagement and conversion, identifying trends and opportunities for improvement.
* Support test-and-learn initiatives, including A/B testing across subject lines, creative, messaging and send strategies to continuously optimise performance.
* Produce regular reporting (daily, weekly and monthly), developing clear and user-friendly dashboards and translating data into actionable insights and recommendations.
* Collaborate with Digital, Retail, Spa and Data/BI teams to support a cohesive omnichannel communication strategy and ensure accurate tracking and reporting.
* Assist in maintaining CRM best practices, including data usage, consent management and compliance with GDPR and relevant data privacy regulations.
* Support the CRM Campaign Manager and Head of CRM in delivering the UK CRM strategy, including planning for NPD launches, promotional campaigns and seasonal activations.
Skills, Knowledge and Expertise
* Experience in CRM, email marketing or a related role, ideally within beauty, fashion or a similar consumer-focused industry.
* Strong understanding of email and SMS marketing best practices, with experience supporting campaign execution and optimisation.
* Analytical mindset with the ability to interpret data, generate insights and make data-driven recommendations.
* Organisation: highly organised with strong attention to detail, able to manage multiple campaigns and deadlines in a fast-paced environment.
* Communication and collaboration: confident working cross-functionally, building strong relationships with internal teams and external partners.
* Adaptability: able to respond to changing priorities, work flexibly and maintain a calm, proactive approach under pressure.
* Technical understanding of CRM platforms (e.g. ESP/CDP tools such as Bloomreach or similar), with an appreciation of data structures and customer segmentation.
* Basic understanding of HTML and email template structures is advantageous.
* Knowledge of GDPR and data protection principles to ensure compliant CRM communications.
* Commercial awareness, with an understanding of how CRM contributes to overall business performance.
* A proactive, can-do attitude with a willingness to learn, develop and contribute to continuous improvement.
* Passion for skincare, beauty and delivering engaging, customer-first communications.
Benefits
* Hybrid and Flexible working. We operate a hybrid working policy which means three days in our Baker Street (London) office and two days working from home. We operate with flexible working hours: core hours between 10am - 4pm.
* Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
* Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
* Generous Holiday Allowance, increasing with length of service
* Company Pension Scheme
* Healthcare Cash Plan (with Dental)
* Employee Assistance Programme for all Associates and their families
* Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
* Much, much more!
*Some benefit eligibility is based on length of service or contract type
We’re Committed to Belonging.
At ELEMIS, we believe beauty begins with diversity. We celebrate individuality and strive to create an environment where everyone feels welcome, respected, and empowered to thrive. No matter your background, identity, or experience, your unique perspective matters to us. Together, we’re building a culture that reflects the world we serve - because when we include everyone, we create something truly beautiful.