Purpose & Overall Relevance for the Organization:
This role is responsible for leading the pre-season & in-season Buying, Ranging & Merchandising processes whilst maximizing the profitability of the Retail and Franchise channels across SEA, through the implementation of key strategic initiatives across all SEA countries and ensuring all in-season activity is focused on delivering planned sales, margin, terminal stock objectives, and ensuring the effective execution of promotions, providing the best product offering for our consumers.
Key Responsibilities:
· Work with the SEA Sr. Director DTC and EM Hub Merchandising team by leading SEA merchandising teams and engaging with BUs & CtC.
* Champion any merchandising related subjects and coordinate with EM Hub Merchandising team to deploy key strategies and ranges across SEA countries to drive efficiency & profitability.
· Monitor and deliver financial targets for the channels, including Net sales, Sell through, standard margin, and define required actions to achieve the KPI’s for SEA Cluster.
· Lead pre-season planning including Open-To-Buy (OTB) plan, pre-season product planning, option planning, forecasting (including handover to BUs, clusters & Demand Planning).
· Lead the deployment of ranges and assortment planning strategies for own retail & franchise stores in collaboration with CtC AP.
· Review Open-To-Buy (OTB) & seasonal buy plans and drive changes collaboratively to ensure the right level of stock based on commerciality and brand vision.
· Review and implement enhancement of all merchandising processes, systems and tools.
· Work closely with the Business Solution Team to meet world class merchandising best practices.
· Work with SEA Sr. Director DTC and EM Merchandising in mapping the merchandising process and define appropriate merchandising solution for the market.
· Work with the SEA Sr. Director DTC and EM Merchandising to define the methodology of option and space management. Lead SEA countries through deployment of the same.
· Contribute to the development of key merchandising reports and be responsible for its implementation in SEA countries.
· Review in season stock cover and highlight concerns to the SEA market teams.
· Identify and maximize new & in season business opportunities by understanding and executing on respective channel potentials.
* Ensure implementation of standard markdown / promotion processes across SEA in order to support topline, bottom-line & inventory ageing targets.
· Evaluate the competencies of direct or indirect team on a regular basis and provide feedback and guidance to drive high performance culture and a winning mindset.
· Lead SEA countries promoting a ONE team mindset by working and collaborating together.
· Take ownership for Talent Management processes to grow, develop and retain talents
Key Relationships:
· EM Hub Merchandising
· Retail & Franchise Operations Excellence
· Country Retail and Merchandising leads
· BUs, CTC (Concept-to-Consumer)
· Marketing activation
· Demand Planning
· Supply chain
· Finance
· Relevant Global Teams – Merchandising, CTC.
Knowledge, Skills, and Abilities:
· Excellent Direct & indirect influencing skills
· Advanced skills in MS Office
· Strong trading mindset, with an entrepreneurial flair to maximize business opportunities.
· Fluent in English
· Additional language is an advantage
· Ability to present clearly to any audience
· Good understanding of Retail Management processes & systems
· Strong analytical skills
· Structured, organized and process orientated
· Ability to work effectively within a fast-paced team environment and under pressure
Requisite Education and Experience / Minimum Qualifications:
· University degree in business, ideally with marketing and sales focus or equivalent professional experience
· More than 8 years of Merchandising Experience
· Leadership of Merchandising team / function
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