Are you a strategic thinker with an eye for storytelling and a passion for sustainable luxury? Join a fast-growing, high-impact jewelry house redefining personal expression through ethical elegance.
The Opportunity
We’re seeking a Brand and Marketing Manager to lead the development and execution of high-impact brand initiatives. This role sits at the intersection of strategy, creativity, and commerce — guiding product marketing, content creation, and media execution to build an immersive brand universe.
You’ll collaborate across product, digital, PR, creative, and retail to drive relevance, emotional resonance, and business growth.
What You’ll Do
* Lead 360° brand campaigns for new collections, seasonal storytelling, and launches
* Manage the brand calendar, aligning content, PR, product, and retail
* Ensure all campaigns reflect our ethos and engage discerning luxury and HNW audiences
* Develop digital-first content strategies across Instagram, email, website, and media
* Oversee creative execution: from campaign narratives and art direction to asset production
* Collaborate with stylists, creators, and agencies to ensure elevated, cohesive storytelling
* Define positioning and messaging for each product and collection
* Build toolkits for go-to-market, including launch guides, lookbooks, and training materials
* Support sell-through initiatives across retail and concierge channels
* Develop full-funnel strategies across paid, owned, and earned media
* Work with performance teams to optimize for engagement and conversion
* Monitor media performance and adapt strategy based on insights
* Evolve and protect brand voice across all formats — from packaging to events
* Craft compelling editorial concepts and emotionally resonant hero content
* Maintain tone of voice guidelines for internal and external use
* Stay on pulse with culture, fashion, and luxury market trends
* Analyze customer insights, stylist feedback, and retail data to inform campaigns
* Identify content and storytelling opportunities that boost brand visibility
About you
* 3–5 years experience in brand, content, or product marketing in luxury, fashion, beauty, or lifestyle
* Proven track record of leading campaigns that deliver both creatively and commercially
* Sophisticated visual and verbal aesthetic vision with understanding of luxury consumer behaviors
* Strong writing, communication, and editorial skills
* Skilled in content production, digital strategy, and media planning
* Agile, collaborative, detail-oriented, and highly organized
* Bold thinker who balances brand building with business performance