Title
Head of Marketing (£40,000 + Equity) at a confidential company - UK's first culture-led social energy drink
Job Title
Head of Marketing
Salary
£40,000 + Equity
Company Description
a confidential company - London-based yerba maté beverage startup
Job Description
As the first full‑time hire and potential future co‑founder, you will build the marketing engine for the UK’s first culture‑led yerba maté soda. You will own the entire brand lifecycle—from strategy and creative direction to D2C growth and community activations—shaping how this sustainable, ritual‑based energy drink integrates into London’s vibrant creative and nightlife scenes.
Location
London, UK
Why this role is remarkable
* Founding team opportunity with meaningful equity and the potential to evolve into a co‑founder role as the brand scales.
* High‑impact mission supporting environmental regeneration through the reforestation of Paraguay’s Mata Atlántica forest and indigenous farming communities.
* Creative autonomy to define a new drinks category in the UK, backed by a sold‑out first production run and a strong advisory network.
What You Will Do
* Develop and execute the end‑to‑end marketing strategy, overseeing brand voice, creative direction, and multi‑channel content creation.
* Scale the D2C engine by managing SEO, paid social (Meta Ads), email marketing, and GA4 data‑led funnel optimization.
* Lead boots‑on‑the‑ground cultural marketing, managing stockist launches, event activations, and community building within London’s creative networks.
The ideal candidate
* Proven track record in brand or growth marketing for consumer‑facing (CPG) or culture‑led brands with a portfolio of successful executions.
* Expert‑level execution skills across Instagram, TikTok, and paid social platforms, combined with a strong analytical mindset for tracking KPIs.
* Entrepreneurial spirit with a deep connection to London’s social and nightlife scenes, comfortable building systems from scratch in a pre‑seed startup environment.
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