Overview
Join to apply for the Fractional CMO role at IIRUC SERVICE SA. An ambitious online retailer is seeking a Fractional CMO to help accelerate growth during a critical scale-up phase. This role is ideal for a commercially minded marketing leader who can balance strategy with hands-on execution. The Fractional CMO will play a key role in shaping performance marketing, customer acquisition, and retention, while building the foundations for long-term brand growth.
Responsibilities
* Develop and execute a growth-focused marketing strategy, with performance marketing at its core.
* Lead paid media activity across Google Ads, Meta, TikTok, and emerging platforms — optimizing for CAC, ROAS, and LTV.
* Build and refine customer acquisition funnels, using data to continuously test, measure, and improve results.
* Drive retention through CRM, lifecycle marketing, and loyalty programmes to increase repeat purchases and customer value.
* Own the marketing budget, ensuring spend is closely tracked and delivers measurable ROI.
* Collaborate with trading, operations, and product teams to ensure campaigns align with commercial priorities.
* Introduce scalable processes, tools, and reporting frameworks to give the business visibility of marketing performance.
* Act as a hands-on leader, rolling up sleeves to get into the detail while setting direction for future growth.
* Provide strategic insight on brand positioning, content, and storytelling — ensuring short-term performance is balanced with long-term brand equity.
What Were Looking For
* Proven experience in senior marketing leadership within eCommerce or DTC businesses.
* Deep expertise in performance marketing (Google Ads, Meta, TikTok, etc.), with strong analytics and optimisation skills.
* Track record of building acquisition and retention strategies in fast-paced, high-growth environments.
* Ability to operate in a scale-up context: agile, resourceful, and comfortable with limited structure.
* Hands-on operator who thrives on detail, while also setting the big picture strategy.
* Strong commercial acumen with an ability to link marketing performance to overall business goals.
* Previous experience as a CMO, Marketing Director, or Head of Marketing with exposure to scaling a digital brand.
Why Join
This Fractional CMO role offers the opportunity to directly shape the growth trajectory of a scale-up retailer. It’s a chance to make an immediate commercial impact, influence the brand’s marketing function, and set up the foundations for future success — all while working in a flexible, fractional capacity.
EEO: Referrals may increase your chances of interviewing. This role is based in Leeds, England, United Kingdom (remote/flexible arrangements may apply based on company policy).
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